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CRM Analysis Manager

Unit :  CIO Portfolio
Salary :  £41,526 - £49,553
Location :  Milton Keynes
Please quote reference :  18054
Fixed-Term Contract until 31st July 2022
Closing Date :  1 March, 2021 - 12:00

Change your career, change lives

The Open University is the UK’s largest university, a world leader in flexible part-time education combining a mission to widen access to higher education with research excellence, transforming lives through education.

The Data and Student Analytics team (D&SA) are spearheading a transformation of the university’s data analytics capability. Our aim is to support our key stakeholders in the university by enabling evidence driven decision making through data and analytics.

The role

The CRM Analysis Manager role sits within the CRM team within D&SA, the CRM team provides specific support to the university’s Marketing and Communications function. The role holder will manage a small team of analysts with the responsibility for implementing the marketing communications plans through accurate and timely selections. The team are also expected to provide MI dashboards for performance reporting, agree with our Marketing and Communications colleagues on test and learn strategies to evaluate performance, and to undertake analysis aimed at making recommendations to improve the effectiveness of the communications.

Skills and experience

  • Do you have good team management skills – can you provide leadership and motivation for a small technical team to get the best out of each individual and the team as a whole?
  • Are you an experienced selections manager who can deliver complex communications plans in an efficient, accurate and timely manner?
  • Do you understand the power of data analysis, with the technical skills to identify key analysis and insight, and the communication skills to convince a non-technical audience?
  • Do you have good programming skills, preferably in a SAS or SQL environment?

If the answer to these questions is yes – we want to hear from you!

The full summary of duties and skills required for the role can be found within the Job Description.

If you would like to discuss the particulars of this post before making an application, please email

What you get in return

We offer a great range of benefits that support our employees and their families for the long term. Benefits include an attractive pension proposition and 33 days holiday per annum pro rata, plus Bank Holidays and Christmas closure days.

How to apply

Unless otherwise stated in the advert, all applications are completed online via the OU Job’s page and following the instructions below and clicking the “APPLY NOW” link below. Applications submitted via 3rd party websites will not be considered.

Access details for disabled applicants are available from the Resourcing Hub, telephone: 01908 655544, quoting the vacancy reference above.

To apply for this role please submit the following;

  • CV
  •  Personal statement, up to 1,000 words, you should set out in your statement why you’re interested in this role and provide examples of where your skills and experience meet the required competencies for this role as detailed in the job and person specification.

The above documents will need to be submitted as one attachment during the application process, please include the personal statement followed by the CV in this document.

To ensure that your file is uploaded to our system correctly, please make sure your document is saved with the following file name as appropriate to the vacancy you are applying for: CRM Analysis Manager, surname, first initial.

You will need to have your documents ready ahead of submitting the electronic application.


Remember to attach your CV and Personal statement as ONE DOCUMENT. 

You will receive updates regarding your application from Please ensure this email address is added to your list of trusted senders. Please also keep an eye on your junk folder to ensure you do not miss any important updates regarding this role

Closing date: 1st March 2021 - midday

We value diversity and we recognise that different people bring different perspectives, ideas, knowledge and culture, and that this difference brings great strength. Applications from candidates with protected characteristics are welcomed.

Job related information : 

PDF icon CRM Analysis Manager Job Description.pdf79.64 KB

Posting Date :  8 February, 2021 - 01:00

Contact us

If you have any queries or questions about the recruitment process, or regarding your application, please contact:

If you have any feedback regarding the recruitment process, please contact the Senior Resourcing Account Manager who will look into the matter.

Senior Resourcing Account Manager,
Resourcing Hub,
The Open University,
Walton Hall,
Milton Keynes,