the technology of frocks

Now I know why its worth having a lot of money to spend on your clothes.

Today someone sent me a link to CuteCircuit’s range of  ‘wearable technology’. First was the m-dress: the marketing blurb says ‘ The wearer inserts their usual SIM card in the small slot underneath the label and the dress is ready to be used, having the same phone number as your usual phone. When the dress rings, the simple gesture of bringing your hand to the ear will allow the sensor to open the call and when done talking the gesture of releasing the hand downwards will close the call.’  Nice dress – but the kinetic evening frock was even nicer.

Movement sensitive ‘electro-luminescent embroidery’ lights up as you move. Helps you find your way home after a good night out.

But why frocks? Mostly I find when I’m on trains that its  business men who spend their time talking into blue tooth headsets while they gaze out of the train window. I would have thought it was an easier job to fit sim cards into the collars of shirts – where the collar stiffeners usually go, – the microphone/sensor could go in the cufflinks. – A bit James Bond retro perhaps.

But don’t mock the technology of frocks – a  significant aspect of previous industrial revolutions. There would be no Manchester without frocks.

About Gill Kirkup

I have worked most of my life as an academic engaged in a combination of teaching, research and scholarship. A strong theme over the years has been a critical engagement with the gendering of technologies and the technologies of gender and identity. This blog is a place where I can reflect on all of these - sometimes in a scholarly way -but not always.
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