When I’m out and about advocating the use of ORO to broaden access to your research, one common question I get asked is “how do people find stuff in ORO?” Well, it’s true to say that almost no one, when carrying out a literature search, will think to themselves “I know, let’s visit the OU’s repository and have a nose around for anything useful!” Instead, the vast majority (79% in November, in fact) discover your research deposited in ORO having first turned to a search engine. And there are no surprises for guessing the most popular one… yes, 70% of that 79% came from Google. This all compares to around 17% coming from referring sites, and 5% being direct traffic.
This is all very well, but I’m sure you’re interested in a bit more detail than that. For instance, what keywords are people using? What countries do visitors come from? What cities do they come from? What universities do they come from?! Well, for the month of November 2009, here’s a summary for you:
Top 10 key words/phrases used in Google, directing people to ORO:
- “human computer interaction”
- author = Preece; title = interaction design: beyond human-computer interaction
- family sex
- author = Gill; title = gender and media
So, congratulations to Professor Raphael Kaplinsky for being the most-searched-for OU author in November! And clearly, there are other specific OU publications that peope are looking for. However, beyond that, the above list demonstrates how pretty simple key words or phrases can lead people to your research. Indeed, if we drill down to the next ten key words/phrases, we get things like “mossaic approach”, “fraser guidelines”, and “magnesium shot peening”. It is of course no coincidence that papers relating to these subject areas also appeared in November’s top 10 most-viewed items on ORO.
So, onto some more juicy information! Here are some top 5 lists for which universities visitors in November came from:
UK (excluding the OU):
- University of Cambridge (92 visits)
- University of Oxford (82 visits)
- University of Manchester (73 visits)
- University of Southampton (72 visits)
- University of Nottingham (58 visits)
- University of Potsdam, Germany (24 visits)
- University of Amsterdam, Netherands (17 visits)
- Katholieke Universiteit Leuven, Belgium (15 visits)
- University of Vienna, Austria (15 visits)
- Erasmus University, Rotterdam (13 visits)
- University of British Columbia, Canada (21 visits)
- McGill University, Canada (18 visits)
- University of Minnesota, USA (18 visits)
- University of Toronto, Canada (18 visits)
- Indiana University, USA (15 visits)
Perhaps even more interesting is to look at an individual paper. For instance, let’s take the most-viewed journal article on ORO in November, Dr Marc Cornock’s paper “Fraser guidelines or Gillick competence?”, published in the Journal of Children’s and Young People’s Nursing in 2007. Since being deposited in ORO on the 1st of May 2009, this paper has had almost 1000 unique views from 328 different network locations. Among those, we can see that Dr Cornock’s paper has attracted interest from a variety of sources. For example, Penwith College, in Cornwall; Tower Hamlets NHS Primary Care Trust; Brighton & Hove Unitary Authority; Leeds Metropolitan University; Southampton City Council… to name but a few of the most common.
Obviously, looking into this much detail takes time and resources, but if anyone is interested in finding out more about who is accessing their work through ORO, do please get in touch. I’ll see what I can do!