The next briefing, on Wednesday 25 April 2012, is on ‘How to Manage in Digital Markets’. Fiona Ellis-Chadwick will be giving the presentation. She says:
‘Digital Marketing is changing the way we communicate. During the two last decades the internet has changed from an environment only for hard-wired computer specialists into an accessible global trading and social arena for consumers of all ages. This talk will de-bunk early predictions made about how the internet might re-shape business practices, explore online trading in the current economic climate and focus on practical considerations for managing in the digital future.’
To book your place, email ou-business-network@open.ac.uk