Perhaps it’s because I was switched on to the topic at Dr Fiona Ellis-Chadwick’s recent breakfast briefing on digital marketing, but suddenly ebusiness is big in my in-box.
My monthly update from www.trendwatching.com for May 2012 has an etail focus, predicting, amongst other things that European e-commerce sales are due to grow 78% by 2016. One of the world’s leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide. (They ask you to say that if you quote them, but they are well worth a look).
Almost the next day, more digital details arrived in the shape of an update from the McKinsey Quarterly covering the rise of social media in China not to mention a subsequent newsletter packed with useful advice on using social media for your company.
Proof, were it needed, that joining the early birds at the Open University Business School’s Breakfast Briefings is the perfect way to keep abreast of trending topics in business today.