Research Essentials

Perspectives on an academic environment: a collaborative blog by Gill Clough & Rebecca Ferguson

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The all-new Apple Watch

May 8th, 2015 · No Comments

Ok, I admit it. I sat in bed one morning a few weeks back and pre-ordered the all-singing, all-dancing Apple Watch. The week before I’d received one of the Apple marketing emails suggesting that I book an appointment in store to try one one….so I did. That was an experience. The enthusiastic Apple employee had a wide flat box which he opened with great reverence. Inside was a small selection of Apple watches in different sizes with different straps. I tried on the pinkish leather strap with the very expensive shiny white metal watch. I can’t be bothered to recall all the fancy names – The watches come in grey matt and black matt, these are the cheapest versions although the term ‘cheap’ is relative. Then there are the shiny silver coloured ones with some sort of even harder glass on the face. These are the mid-range. Top of the range are the insanely expensive gold ones. Lets not go there.

Anyway, I attempted to try on the pinkish leather strap 38mm version. I say attempted because this version only comes in a small and, although female, I realised that my bones are just not that small and I couldn’t even fasten the thing up. Shame because it was a beautifully made strap. The employee went into ecstasies about how the leather came from some little artisan leather place (in France I think) where they beat it until it was super soft and enclosed within in some form of man-made super strong material that meant it wouldn’t stretch. For that price I’d have expected it to have been hand beaten on a remote island on the shores of Australia.

I tried on all the other versions that Apple-Chap had, but he didn’t have the sports band ones I was really interested in. I could not leave his precious box, so he called over to another employee who produced a sports band that I tried on. It felt really good, although this one was a large 42mm so really rather too big for me. I wasn’t all that keen on some of the fastening mechanisms of some straps. The Milanese for example, was very comfortable, looked really nice, but fastened by magnets. You simply wrapped it around your wrist and it held like glue. To take it off, you simply picked the end up away from the other part and peeled it off. It struck me that this would be very easy for a thief to do. We’ve all seen magicians who can remove someone’s watch by undoing the strap without them even noticing. I think this strap would be a gift.

I decided to order myself one, after a few days reflection. I am getting increasingly long sighted and my current watch has a tiny face – I can’t really tell the time on it. I can squint and guess or put my glasses on, but in reality I’m wandering around without much awareness of the time. I chose a cool green sports watch. When I confirmed the order, I was dismayed to see a delivery date of June, but hey ho, maybe I’d left it a bit too late.

The big launch date of 24th April loomed near, and to my surprise I got an email notifying me that my watch was on its way. Friends who had ordered watches the same day had no such email.

The day arrived and I worked from home, eagerly awaiting the arrival of my package. Mid afternoon, a delivery arrived of a long thin very heavy parcel. It looked and felt about the size of a piece of car suspension and I couldn’t imagine how this heavy long thin brick-like package could be my watch. I ripped off the paper. To my amazement, there it was. A brand spanking new Apple Watch.

I took photos as I revelled in the experience of opening up a new piece of Apple Gadgetry. It doesn’t disappoint.

by Gill

Box within a box Long thin plastic box IMG_3727 IMG_3728 IMG_3733

Tags: by Gill · technology

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