UK top universities,led by The Open University,embrace online revolution:Futurelearn announcement

Twelve top UK universities, led by The Open University, last Friday announced the intention to launch Futurelearn. The new company will provide open-access, free-to-all, online higher education through Massive Open Online Courses (MOOCs). The Open University has received substantial news coverage, with most articles leading with comments from the Vice-Chancellor MartinBean about both the project, and the future of higher education. Simon Nelson is the Launch CEO. As the OU’s Director of Communications, and Champion for Collaboration, I was the Chairman of the Launch Working Group. The 11 partner universties, spanning England, Wales and Scotland, so far include: Birmingham, Bristol, Cardiff, East Anglia, Exeter, King’s College, London, Lancaster, Leeds, St. Andrews, Southampton and Warwick. The initiative is being powered by The Open University, which has a track-record in innovation, and was rated in 2012 as the top university for overall student satisfaction. Powerful endorsement has been received by the UK government, Welsh and Scottish governments, Universities UK and the Quality Assurance Agency for Higher Education (QAA). Anthony McClaran, Chief Executive, QAA, said, “QAA welcomes Futurelearn Ltd., led by The Open University, in collaboration with its university partners from across the UK. Quality and standards are the strength of UK higher education, and the basis of its international reputation. This initiative provides an opportunity to enhance this reputation by making UK Higher Education accessible to a worldwide audience of online students. QAA looks forward to working with The Open University and its partners as this initiative develops”. The Labour Party has also given the new enterprise its full support.??Original media release:??http://www3.open.ac.uk/media/fullstory.aspx?id=24794??Coverage so far (more than 40 articles, all positive, all quoting Martin Bean and many carrying favourable third-party endorsement):??BBC Online:??http://www.bbc.co.uk/news/education-20697392Sky: ????http://news.sky.com/story/1025440/open-university-to-go-global-with-online-courses??Financial Times:??http://www.ft.com/cms/s/0/a91b2c42-451c-11e2-838f-00144feabdc0.html#axzz2F0urYzeR??The Independent:??http://www.independent.co.uk/news/education/education-news/students-get-free-university-courses-online-8413691.html????The Times:??http://www.thetimes.co.uk/tto/education/article3630757.eceDaily Telegraph:??http://www.telegraph.co.uk/education/educationnews/9743703/UK-universities-to-launch-free-degree-style-online-courses.html????The Guardian:??http://www.guardian.co.uk/education/2012/dec/14/top-uk-universities-launch-free-online-courses?INTCMP=SRCH????TechCrunch:??http://techcrunch.com/2012/12/13/12-u-k-universities-forge-moocs-alliance-futurelearn-consortium-will-offer-uni-branded-open-online-courses-starting-next-year/????BBC Online:??http://www.bbc.co.uk/news/education-20697392??Wall Street Journal:??http://blogs.wsj.com/tech-europe/2012/12/14/u-k-universities-embrace-digital-disruption/????MSN:??http://money.uk.msn.com/free-online-courses-for-students????Chronicle of Higher Education:http://chronicle.com/blogs/wiredcampus/leading-british-universities-join-new-…Times Higher Education:??http://www.timeshighereducation.co.uk/story.asp?sectioncode=26&storycode=422137&c=1????Education Investor:http://www.educationinvestor.co.uk/(A(JtJakMQQzgEkAAAANDk5NzdmYTYtNjU3Yi00MWJ…Computer Weekly:http://www.computerweekly.com/news/2240174652/Open-University-launches-Future…Yahoo! News:http://uk.news.yahoo.com/open-university-online-bid-global-105354956–finance…NewsTank:??http://www.newstank.co.uk/headline-news/uk-universities-online-higher-educational-courses/04364/????AOL:??http://money-news.money.aol.co.uk/article/2012/12/14/free_online_courses_for_students????Shropshire Star:??http://www.shropshirestar.com/shropshire-business/money/uk-money/2012/12/14/free-online-courses-for-students/????OUseful:??http://blog.ouseful.info/2012/12/14/ou-launches-futurelearn-ltd/??Elearnspace:??http://www.elearnspace.org/blog/2012/12/13/finally-alternatives-to-prominent-moocs/Comment:The Independent:http://www.independent.co.uk/voices/editorials/editorial-online-could-be-the-…Tenpencepiece:http://www.tenpencepiece.net/blog/2012/12/14/the-open-university-declares-its…Boing Boing:http://boingboing.net/2012/12/14/open-university-is-now-more-op.htmlBroadcast interviews so far with BBC Radio 4 Today Programme, Radio Scotland, Sky News, Voice of Russia and local radio.

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3 Responses to UK top universities,led by The Open University,embrace online revolution:Futurelearn announcement

  1. Anonymous says:

    @OpenUniversity @future_learn announcement: as of Sunday 16 December, total media coverage: 72 articles. http://news.google.co.uk/news/story?pz=1&cf=all&ned=uk&hl=en&q=OpenUniversity&ncl=dXUUgU0K_CuQ1TMfW7vUCiEIP6aRM&cf=all&start=0

  2. Anonymous says:

    The media coverage has been excellent. The combined impact of the Futurelearn launch has delivered one of the biggest media responses to an OU story in recent years. The coverage has given UK Higher Education and partner universities profile, especially in embracing the online revolution. The Open University???s world-leading track record in higher education innovation has been prominently reflected across numerous prestige publications in the UK and USA, putting Futurelearn firmly in the minds of international higher education, technology, and business communities. Futurelearn has received more than 140 separate mentions in the media to date. These hits consist of 4 TV appearances and mentions (including BBC Today programme), 8 print articles (including Financial Times and the Economist), 12 radio slots, 45 internet articles, 11 media releases, 5 regional articles, 9 foreign language articles, 8 blogs, and 36 syndicated articles.

  3. your post “UK top universities,led by The Open University,embrace online revolution:Futurelearn announcement ” is quite informative for my research, now I must complete my research for my paper.

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