Open Air

PR spins itself

September 17th, 2008 Posted by: l.dewis

Interesting post from Brian Solis on the changing world of PR and getting attention for start-ups. This was particularly pertinent:

Even though some A-list bloggers and high profile entrepreneurs have publicly implied that any good product or eloquent and outspoken CEO will easily traverse the roads cluttered with inferior startups to quickly rise to stardom simply by existing, the reality is, you really do need some-level of PR. Let me clarify that statement. You need intelligent, informed, objective, and highly connected PR, which is very different than the typical Public Relations you may have experienced or frequently read about. You also need a strategic launch plan and a polished, professional, and creative demonstration that will resonate with attendees and compel them to positively react.

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