The Privacy Rights Management for Mobile Applications (PRiMMA) project is a 3 year EPSRC funded research project that started in 2008. The project is investigating privacy requirements across the general population for a specific set of ubiquitous computing technologies and will produce a reusable framework with demonstrator applications. The project is based on a select set of scenarios and evaluations are being carried out with participants across a population with wide demographic range. PRiMMA is focusing on investigating and addressing of privacy issues associated with ubiquitous computing interaction. The aim is to develop a Privacy Rights Management (PRM) framework that will enable users to specify and manage the privacy of personal context information generated by a pervasive system. This framework will integrate users’ privacy policies with their personal information to control how information is used.