New lunchtime seminar series on research commercialisation

Research, Enterprise and Scholarship (RES) are running a programme of six short lunchtime workshops covering a range of topics relating to the commercialisation of University research. Each workshop will run for one hour, and the presenters will be on hand for 30 minutes at the end for anyone wishing to discuss individual projects. All sessions will start at 12:00.

The dates and topics being covered are shown in the programme below. To book your place on any or all the sessions email tony.sayer@open.ac.uk.

A light lunch will be provided, so why not come along for a bite to eat, learn how the University exploits its research outputs and take the opportunity to discuss a specific project.

Don’t worry if you are unable to attend any of the sessions, as they are planning to run the series again over April to June 2020.

20/11/19
Research IP Policy and IP Rights
• Key features of the University’s Research IP Policy
• All forms of IP Rights
• Methods of protecting IP
• The patenting process
• Patent registration vs early publication
• Costs of IP protection
• Due diligence

03/12/19
Entrepreneurship in the knowledge economy and open innovation
• Understanding the innovation ecosystem
• Elements of Knowledge Exploitation
• Overview of the knowledge transfer process

14/01/20
IP in the arts and creative industries
• Understanding copyright and software IP
• Routes to market for copyright and software commercialisation
• Commercialising know-how and design rights
• Software licensing and licences (inc. free and open source)
• Licensing rights and obligations

29/01/20
Working with Enterprise to maximise results
• Invention disclosure and IP evaluation
• Market assessment and opportunity valuation
• Exploitation planning

11/02/20
Marketing strategy
• Planning a marketing strategy for individual projects
• Developing marketing profiles that ‘speak to the customer’
• Targeting partners
• Platforms for promotion

25/02/20
Business Model Canvas
• Critical awareness of business models and how to create them
• Business Model Canvas and other business mapping methodologies
• Mapping customer needs, ‘pain points’ and gains

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