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About Us

The True Potential Centre for the Public Understanding of Finance (True Potential PUFin) is a pioneering Centre of Excellence for research in finance and how finance is perceived and understood by the public.

The Centre was originally launched in November 2013. It has been generously supported by True Potential LLP, which was committed to a five-year programme of financial support totalling £1.4 million up to 2018. Within this period, PUFin worked to improve the public understanding of personal finance through its research and the delivery of free modules providing individuals with the tools to make sound financial decisions.

In addition to personal finance, the centre has now extended its scope to include three additional areas of research:

  1. Accounting and governance
  2. Economic and business history
  3. Financial markets and decision making

The Centre will seek to work collaboratively with groups across academics, practitioners, and policy makers with the view to advance understanding of the complexity of modern finance.

  • About

    Learn more about this research centre.


  • People

    Learn more about the people involved in this research centre.