Lessons from evolutionary science

How to adapt to changing markets - lessons from evolutionary science

Why do some firms survive for generations and others have the lifetimes of a mayfly? Why and how do new business models evolve in response to the changing business environment? What do firms need to do to choose survival over extinction? These and other questions are answered by evolutionary science, which sees industries and their markets as complex adaptive systems, directly analogous to biological systems like the rain forest or your immune system.

In this presentation, Professor Brian D Smith describes how evolutionary science can be applied to industries, how it explains and predicts their evolution and how those predictions can be used to inform and guide business strategy.

Professor Brian D Smith's presentation: How to adapt to changing market - lessons from evolutionary science