This week in The Bottom Line, Evan Davis welcomes three more guests, each of whom have a story to tell about a product which shaped the fortunes of their business.
If business is about anything, it's about products.
Evan's guests come from companies that invent them, manufacture them and sell them and they each tell the story of a product that has shaped the fortunes of their business in some way.
They also discuss the art of dismissal. How easy should it be to fire an employee?
In the studio are:
The programme is broadcast live on BBC Radio 4 on the 27th September, 20:00.
Dr Leslie Budd from the OUBS had an exclusive interview with Sir George on innovation in the UK business. Click here to watch the clip.