Making online trading work for your business

On Wednesday 25 April at 8am The Open University Business School will be hosting the third in its series of free Breakfast Briefings for local business people. Dr Fiona Ellis-Chadwick, a specialist in online retailing and marketing, will explore how digital marketing can help businesses in challenging trading conditions.

Dr Ellis-Chadwick, a senior lecturer at The Open University Business School said: “Online retailing is changing the way we shop, the things we buy and how we research for the products we want. Even though UK retailers are ahead of the game when it comes to developing successful online shopping operations there are still opportunities to improve online trading, especially in the current economic climate”.

If you would like to attend the Breakfast Briefing or join The Open University Business Network contact ou-business-network@open.ac.uk.

For further information, see link (right).

Editor's Notes
About Dr Fiona Ellis-Chadwick
Fiona’s main research activities focus on projects exploring the application and development of online retailing and e-marketing. She had a successful commercial career in retail management before becoming an academic in 1998. Since then she has been working on projects aiming to advance research in the field of digital marketing and online retail management. Her published work is on the factors affecting the uptake of online retailing and e-commerce strategy development. Her areas of expertise include: retail management; internet and digital marketing; online retailing and e-commerce.

She is an academic adviser working on BBC's Money Programme Series: The Virtual Revolution; Theo’s Adventure Capitalists; The Foods that make Billions, Business Nightmares with Evan Davis.

About The Open University Business School
The Open University Business School was founded in 1983 and has awarded more than 22,000 MBA. It is one of only one per cent of business schools globally to hold the triple accreditation by AMBA, EQUIS and AACSB, making it an educational provider of choice for individuals and employers.

75% of FTSE 100 companies sponsor staff on the undergraduate and post graduate programmes including Rolls-Royce, Pfizer and the NHS. In addition to this the Business School engages with 30,000 organisations and their subsidiaries for example Airbus, Foreign & Commonwealth Office and the Youth Justice Board.

The Business School offers a broad spectrum of qualifications, with courses ranging from undergraduate certificates, foundation and honours degrees to the well-established MBA programme. Courses employ a blend of learning methods including study books, internet resources, DVDs, face-to-face and online tutorials and residential schools.