OU Business School Gave Rock And Roll To You

MBA Alumnus, Peter Cook was profiled by BusinessBecause.com in their MBA Entrepreneur series. Cook worked for a pharmaceutical company throughout his MBA studies, but since graduating he has authored the critically-acclaimed ‘Sex, Leadership and Rock N’ Roll’ – and set up two consultancies, Human Dynamics and the Academy of Rock and Roll, all of which draw on the ability of music to bring people together. Cook believes that he could not have achieved this if it wasn’t for his OU MBA. “It gave me the confidence to quit a very well-paid job and do something no-one in my family had done: run a business,” he states, simply, “It gave me the confidence to make the move to something completely new.”

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