Professor Mark Fenton-O'Creevy in The Telegraph's new feature

Professor Mark Fenton-O'Creevy from the Business School is featuring in The Telegraph's new series 'A Better's Way to Invest', a spread betting demonstration that compares the better's experience to share trading.

For the next six weeks, Professor Fenton-O'Creevy will be observing the behaviour of the five spread betters, who have volunteered to take part in the demonstration. From a cautious teacher to a risk-taking property manager, the volunteers represent a wide spectrum. Professor Fenton-O'Creevy, an expert in the psychology of business, will be watching the investors' behaviour to gauge how much sentiment alters outcomes.

As professor of organisational behaviour at the Open University Business School, Professor Fenton-O'Creevy is an authority on the role emotions play in financial decisions. He has contributed to several high profile BBC projects, most recently The Big Money Test, a study of emotional relationships with money in Britain, in collaboration with the BBC's Lab UK and the consumer programme Watchdog. Professor Fenton-O'Creevy has also acted as academic consultant to a range of OU/BBC co-productions, such as Love of Money (2009), Can Gerry Robinson Fix the NHS? (2006-07) and the long-running series The Money Programme (2005-2008).

To read Professor Mark Fenton-O'Creevy's interpretation of how emotional elements influence financial decisions, please follow the weekly features on The Telegraph's website.  

Professor Mark Fenton-O'Creevy's biography