Visiting Professor Peet Venter, from the University of South Africa (UNISA), will be presenting a seminar at the Business School entitled: Being human: Implementing market segmentation in a South African ICT services organization.
The seminar takes place between 1pm and 2pm, with lunch at 12.30pm, on Thursday, 5 May, in the Presentation Area of the Michael Young Building.
Abstract:
The micro-practices of market segmentation in the business sales division of a South African ICT services provider are examined.
Our aim was to address the paucity of situated, practice-based research perspectives in market segmentation by adopting a qualitative case study approach. We examined and found clear linkages...
Do you make financial decisions with your head or with your heart? This is what BBC Lab UK is trying to discover with an online mass experiment called the Big Money Test.
Launched in conjunction with the BBC's Watchdog series, the Test aims to be the biggest-ever UK study of how we deal with money.
It hopes to provide more evidence for the experts' view that our financial behaviour is governed as much by emotions and habits as by knowledge – and ultimately to lead to more effective ways of educating people in money management.
The Test is designed by the Open University Business School's Professor of Organisational Behaviour Mark Fenton-O'Creevy and Professor Adrian Furnham of University College London...
An international project that targets problems in learning mathematics in order to boost completion rates in US colleges has won a $750,000 award to help pilot its work.
The OU’s Open Learning: Bridge to Success (B2S) project, which offers free and open content to break down barriers to learn, has been awarded the grant through the first wave of the Next Generation Learning Challenges (NGLC) programme.
OU staff involved with the project are: Patrick McAndrew, Martin Weller and Gary Elliott-Cirigottis in IET; Andrew Law’s team in OBU, Liz Marr’s team in Centre for Inclusion and Curriculum, and Anne De Roeck's team in MCT supported by Matthew Gorman and Edith Prak from the Development Office.
NGLC is led by...
The Open University law students beat 32 other universities from across the UK to win the Incorporated Council of Law Reporting (ICLR) National Mooting Tour Tournament that took place at Gray’s Inn in London on Wednesday 30th March.
A moot is designed to resemble a case heard before a judge in court and originally they were a teaching tool for apprentice barristers in the Inns of Court. The moot judges are looking for persuasive legal argument that is well presented and clearly structured.
The final moot between The Open University and Exeter University was judged by eminent...
The next Voluntary Sector Studies Network (VSSN) conference, hosted by The Open University Business School, will take place from 10.30 to 16.00 at the Michael Young Building in Milton Keynes on Thursday 19 May 2011.
The broad theme is 'new forms of voluntary action' and the programme will include papers by: Rob Paton, Meta Zimmick and Colin Rochester; Martha Cadell and Rosemarie Mcilwhan; Nick Ockenden, Joanne Stuart and Matthew Hill; Haider Ali, Marylyn Carrigan and Sally Dibb.
If you wish to attend, please complete the booking form on the VSSN website www.vssn.org.uk/events/booking/index.htm before...
The Open University's Vice-Chancellor Martin Bean has joined the Commonwealth of Leaning (COL) Board of Governors as Commonwealth Secretary General Kamalesh Sharma’s appointment.
The Commonwealth of Learning (COL) is an intergovernmental organisation created by Commonwealth Heads of Government to encourage the development and sharing of open learning/distance education knowledge, resources and technologies. COL is helping developing nations improve access to quality education and training.
COL and its international network of partner organisations have helped the Commonwealth's 54 member nations and their citizens realise widespread access to quality, current education and training for more than 15 years.
...
A new research paper co-authored by Open University Business School academic Fiona Ellis-Chadwick, Senior Lecturer in Retail Management, reveals that as the growth of internet retail continues, consumers are likely to become less susceptible to the power of one-to-one marketing.
“Word of mouth has greater impact on product judgments, attitude formation, and decision making than formal marketing communications,” states the report, entitled Internet retailing: the past, the present, and the future. It continues by stressing how word of mouth recommendations via social networking is likely to have a far greater affect on the modern consumers’ online shopping behaviour.
The report goes on by suggesting that it is not...
The Higher Education Funding Council for England (HEFCE) has announced grant funding figures for 2011/12.
The OU’s core teaching grant for 2011/12 is £104.6 million. This is £4.7m less than 2010/11 due to a sector-wide 4.28% reduction in teaching funding.
The Widening Participation and Teaching Enhancement and Student Success grants for 2011/12 in England total £35.5m – £0.9m less than 2010/11, as some money is being held back pending finalisation of underlying data.
In addition, there has been a change in the proportion of students generating the widening access grant.
Other allocations and grants total £34m. The changes are:
a. The part-time undergraduate allocation (including the ELQ...
The Open University Business School has been voted fifth in the Business Superbrand 2011 Executive Education, Training and Development category.
The Business Superbrands survey recognises brands that have established an exceptional reputation in their sectors and offer customers significant emotional and/or tangible advantages over their competitors.
Anthoula Madden, Director of the Business Development Unit at The Open University said: “Since 2006, the OU’s business and law undergraduate courses have grown in popularity by...
Dr Fahri Karakas, Research Fellow at The Open University Business School, has been awarded £10,000 from the Leadership Foundation for Higher Education (Small Development Project grant) for his project ‘A Distributed Leadership Approach to Supporting Internationalisation in Higher Educational Institutions: The Open University’.
The project will explore the initiation and sustainability of long-term international partnerships and how these are contingent upon effectively responding to the challenges of working and collaborating across national boundaries.
Dr Karakas notes that differences in academic cultures, languages, educational and political systems, and economic policy and infrastructures can make this...
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