Dr Fiona Ellis-Chadwick
Senior Lecturer in Retail Management
You can email Dr Fiona Ellis-Chadwick directly; but for media enquiries please contact a member of The Open University's Media Relations team.
Biography
My main research activities focus on projects exploring the application and development of online retailing and e-marketing. I had a successful commercial career in retail management before becoming an academic in 1998. Since then I have been working on projects aiming to advance research in the field of digital marketing and online retail management. In particular, I have published on the factors affecting the uptake of online retailing and e-commerce strategy development. My work on these topics has been published in national and international journals e.g. Journal of Business Research, European Journal of Marketing, International Journal of Retail Distribution and Management, Internet Research, Journal of Retailing and Consumer Services. Additionally my work has formed the basis for chapters in textbooks and articles in practitioner journals.
I am currently involved with several PhD supervisions focusing on strategic issues affecting Internet usage in both business-to-consumer and business-to-business markets.
I was an academic advisor for the landmark series by the BBC's Money Programme looking at the impact of the Virtual Revolution on business and society.
Research interests
My main research activities focus on projects exploring the application and development of online retailing and e-marketing. I had a successful commercial career in retail management before becoming an academic in 1998. Since then I have been working on projects aiming to advance research in the field of digital marketing and online retail management. In particular, I have published on the factors affecting the uptake of online retailing and e-commerce strategy development. My work on these topics has been published in national and international journals e.g., Journal of Business Research, European Journal of Marketing, International Journal of Retail Distribution and Management, Internet Research, Journal of Retailing and Consumer Services. Additionally my work has formed the basis for chapters in textbooks and articles in practitioner journals.
I am currently involved with several PhD supervisions focusing on strategic issues affecting Internet usage in both business-to-consumer and business-to-business markets.
I am an academic advisor working on BBC's Money Programme Series: The Virtual Revolution; Theo’s Adventure Capitalists; The Foods that make Billions, Business Nightmares with Evan Davis.
Areas of expertise
- retail management
- internet marketing
- online retailing
- digital marketing
- e-commerce
- marketing
Research student supervision
Publications
(2011) 'Web advertising: the role of email marketing', Journal of Business Research, pp. (In press). Abstract
(2010) 'Evaluating the role of electronic commerce in transforming the retail sector', The International Review of Retail, Distribution and Consumer Research, vol. 20, issue 4, United Kingdom, Taylor & Francis, pp. 375-378.
(2010) 'Internet retailing: the past, the present and the future', International Journal of Retail & Distribution Management, vol. 38, issue 11/12, pp. 943-965. Abstract
(2009) 'Exploring the drivers, scope and perceived success of e-commerce strategies in the UK retail sector', European Journal of Marketing, vol. 43, issue 9/10, pp. 1246-1262. Abstract
(2008) 'An empirical study of the uptake of performance measurement by internet retailers', Internet Research, vol. 18, issue 4, pp. 361-381. Abstract
(2008) 'Online retailing: open all hours?', International Journal of Business Environment, vol. 2, issue 2, pp. 188-200. Abstract
(2007) 'E-strategy in the UK retail grocery sector: a resource-based analysis', Managing Service Quality, vol. 17, issue 6, pp. 702 -722. Abstract
(2006) 'New perspectives in internet retailing: a review and strategic critique of the field', International Journal of Retail and Distribution Management, vol. 34, issue 4/5, pp. 411-428. Abstract
(2003) 'An analysis of the factors affecting the adoption of the Internet in the UK retail sector', Journal of Business Research, vol. 56, issue 11, pp. 887-897. Abstract
(2003) 'The relationship between retailers' targeting and e-commerce strategies: an empirical analysis', Internet Research: Electronic Networking Applications and Policy, vol. 13, issue 3, pp. 170-182. Abstract
(2002) 'Online customer relationships in the European financial services sector: a cross-country investigation', Journal of Financial Services Marketing, vol. 6, issue 4, pp. 333-345. Abstract
(2002) 'Signs of change? A longitudinal study of Internet adoption in the UK retail sector', Journal of Retailing and Consumer Services, vol. 9, issue 2, pp. 71-80. Abstract
(2000) 'Retailer adoption of the Internet – implications for retail marketing', European Journal of Marketing, vol. 34, issue 8, pp. 954-974. Abstract
(1999) 'Cyber retailing in the UK: the potential of the Internet as a retail channel', International Journal of Retail and Distribution Management, vol. 27, issue 1, pp. 22-36.
(2012) 'Principles and Practice of Marketing', issue 7th, London, McGraw-Hill Higher Education, pp. 885. Abstract
(2009) 'Internet Adoption in the UK: an Empirical Study of Internet Adoption by Leading UK Retailers', Saarbrücken, VDM Verlag, pp. 269. Abstract
(2009) 'Internet Marketing: strategy, implementation and practice, 4th edition', Harlow, Prentice Hall - Financial Times.
(2006) 'Electronic Commerce in the Retail Sector: from exploratory channel to strategic necessity', Emerald Group Publishing, pp. 428.
(2010) 'Google staying ahead of the game?', obber, D (ed.) Principles and Practice of Marketing, 6th edition, McGraw-Hill, pp. 696-698.
(2010) 'Iphone: Is Apple Smart phone a world-beater?', Jobber, D (ed.) Principles and Practice of Marketing, 6th edition, McGraw-Hill, pp. 384-350.
(2009) 'Business to business internet marketing', Internet Marketing: Strategy, Implementation and Practice 4th ed., Harlow, Pearson Education, pp. 648-667. Abstract
(2009) 'Business to consumer internet marketing', Internet Marketing: Strategy Implementation and Practice 4th ed., Harlow, Pearson Education, pp. 618-647. Abstract
(2007) 'Can Google stay ahead of the game?', Jobber, D (ed.) Principles and Practice of Marketing, 5th edition, McGraw-Hill, pp. 762-764.
(2004) 'Google: a victim of its own success?', Marketing, Jobber, D (ed.) Principles and Practice of Marketing, McGraw-Hill, pp. 583-585.
(2012) 'Importance-performance analysis of retail website service quality', Marketing: catching the technology wave, Southampton. Abstract
(2012) 'To be or not to be market orientated: a case of a small manufacturing company', Marketing: catching the technology wave, Southampton. Abstract
(2011) 'Conceptualization of relationship quality in online B2B retail services', EIRASS 2011, San Diego USA. Abstract
(2010) 'B2B Relationship Quality: Do Trust and Commitment lead to Loyalty? Exploring the factors that Influence retailers Loyalty with Web Solution Providers', 17th Recent Advances in Retailing and Services Science Conference, The European Institute of Retailing and Services Science, Istanbul, Turkey 2nd-5th July.
(2010) 'Exploring the adoption of interactive digital television services as a retail shopping platform', The Six Senses: the Essentials of Marketing: 39th EMAC Conference, Copenhagen, Denmark. Abstract
(2010) 'Exploring the uptake and application of electronic procurement to central and local government', Fourth International Conference On Research Challenges, In Information Science Proceedings', (RCIS), Nice, France,. Abstract
(2010) 'The role of performance measurement on business performance: a comparative study of small and medium-sized internet retailers based in the United Kingdom and Indonesia', 17th Recent Advances in Retailing and Services Science Conference, The European Institute of Retailing and Services Science, Istanbul, Turkey. Abstract
(2009) 'Investigating the factors impacting retailers evaluations of web solution providers', Proceedings of the Irish Academy of Management (IAM) Conference., GMIT, Galway, Ireland. Abstract
(2008) 'Are you sending the right message? An emprical study of the communication goals of retail email marketing campaigns?', 15th Recent Advances in Retailing and Services Science Conference, The European Institute of Retailing and Services Science, Zagreb, Croatia.
(2008) 'An assessment of the validity and dimensionality of E-S-QUAL as a measure of internet retail service quality', Marketing: Shifting Focus from Mainstrem to Offbeat, ANZMAC Conference., Sydney, Australia. Abstract
(2008) 'Measuring Internet retail service quality using E-S-QUAL', Marketing Landscapes: A Pause for Thought, Perks, KJ and Shukla, P (eds), 37th EMAC Conference, Brighton, May.
(2008) 'The role of performance measurement on business performance: a comparative study of small and medium sized internet retailers based in the UK and Indonesia', 17th Recent Advances in Retailing and Services Science Conference, The European Institute of Retailing and Services Science, Istanbul, Turkey, 2-5 July.
(2007) 'The applicability of e-procurement in the UK public sector: an exploratory analysis', Engaging Academia and Enterprise Agendas, ISOneWorld ., Las Vegas, USA. Abstract
(2007) 'The application of performance measures in the UK retail sector: an exploratory analysis', 'Flexible Marketing in an Unpredictable World, 36th EMAC Conference,, Reykjavik, Iceland,. Abstract
(2006) 'E-strategy in the UK retail grocery sector', 13th Recent Advances in Retailing and Services Science Conference, The European Institute of Retailing and Services Science, The Book of Abstracts, Budapest, Hungary. Abstract
(2005) 'Is reduction of a consumer's perceived risk a valid primary objective in online marketing strategy?', Marketing: Building Business, Shaping Society, Ui Ghallachoir, K (ed.), Dublin Institute of Technology, Academy of Marketing, Dublin, July.
(2004) 'Internet retailing: a new place?', 11th Recent Advances in Retailing and Services Science Conference, Timmermans, H (ed.), Prague, Czech Republic.
(2003) 'The applicability of electronic procurements to central and local government: towards the development of an exploratory framework', Proceedings of the 3rd European Conference on e-Government, Bannister, F. and Remenyi, D. (eds), MCIL Publications, ECEG, Dublin, Ireland.
(2002) 'New mediums, old approaches - a review of the Internet's role in the well-balanced research strategy', Book of Abstracts from the 9th Recent Advances in Retailing and Services Science Conference, Timmermans, M. and van den Eijen, N. (eds), Heidelberg, Germany.
(2002) 'Online customer relationship mangement: a cross-country investigation', Marketing in a Changing World: Scope, Opportunities and Challenges, Farhangmehr, M (ed.), Barbosa and Xavier, 28th EMAC Conference, University of Minhol, Braga, Portugal.
(2001) 'E-commerce strategy: an empirical investigation of strategic approaches to the adoption of Internet technologies in the UK brewery sector', British Academy of Management Conference, Cardiff University.
(2001) 'An investigation of the factors affecting the level of e-commerce uptake amongst SMEs: a provisional analysis', Information Systems in the Digital World, Roberts, M., Moulton, M., Hand, S and Adams, C (eds), Zeus Press, 6th UKAIS Conference, University of Portsmouth.
(2001) 'On-line customer transaction: a journey from close connective relationships to anonymous transactional relationships?', A Marketing Odyssey, AM2001, Cardiff, July.
(2001) 'The uptake and application of e-commerce within the brewery sector: an empirical analysis', Constructing IS Futures, Hackney, R (ed.), Manchester Metropolitan University, 11th Annual Business Information Technology Conference, Manchester.
(2000) 'Internet adoption amongst UK-based retailers: innovators or laggards?', Book of Abstracts from the 7th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Service Studies, Sintra, Portugal, July.
(1998) 'The commercialisation of the Internet: a study of web sites in the UK retail sector', The Book of Abstracts, The European Institute of Retailing and Services Science, Baverno, Italy.
(2010) 'The foods that make billions', issue 23/11/11, BBC TV Blog.
(2010) 'Getting marketing right', issue 01/05/10, Video Blog for OpenLearn.
(2010) 'The importance of market research', issue 01/05/10, Video Blog for OpenLearn.
(2010) 'Is traditional advertising losing its grip?', issue 18/10/11.
(2010) 'Six months on: Bremont', issue 12/05/10, Video Blog for OpenLearn.
(2010) 'Six months on: Creative Education', issue 04/05/10, Video Blog for OpenLearn.
(2010) 'Six months on: DreamAid', issue 18/05/10, Video Blog for OpenLearn.
(2010) 'Six months on: Fairline', issue 04/05/10, Video Blog for OpenLearn.
(2010) 'Six months on: Haymarket', issue 05/05/10, Video Blog for OpenLearn.
(2010) 'Six months on: Marmite', issue 12/05/10, Video Blog for OpenLearn.
(2010) 'Six months on: Regenatec', issue 12/05/10, Video Blog for OpenLearn.
(2010) 'Six months on: Sleek', issue 18/05/10, Video Blog on OpenLearn.
(2010) 'Tweeting for businesses', issue 12/02/11.
(2009) 'Does the Internet herald the death of a salesman?', issue 14/10/10, Blog for the BBC's The Bottom Line.
(2009) 'E-marketing strategy', Henry Stewart Talks.
(2008) 'Shopping online is becoming part of the norm', Inside Careers.
(2000) 'An investigation of the factors affecting the adoption of e-commerce amongst UK-based retailers', Loughborough University Business School Research Series, issue 5.
(1998) 'Cyber retailing in the UK: the potential of the Internet as a retail channel', Loughborough University Business School Research Series, issue 9.
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