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Dr Haider Ali

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Lecturer in Strategic Marketing

You can email Dr Haider Ali directly; but for media enquiries please contact a member of The Open University's Media Relations team.

Staff profile

See below for Dr Haider Ali's:

Biography

Following a B.Sc. from the LSE Haider worked in publishing before freelancing as a small business trainer, during this time he also completed his M.Phil at the Cranfield School of Management and a Ph.D. at Imperial College. Both pieces of research focused on start-up businesses. Haider then taught on the M.Sc. programmes at Cranfield before moving to the Open University in 1999.

Haider has undertaken consulting, training and teaching work in a range of countries including, India, Kazakhstan, Hong Kong, Singapore, Malaysia and Indonesia. He has undertaken work for Open University Validation Services in the UK, Greece and Saudi Arabia.

 

Teaching interests

Haider has contributed to courses ranging from the commercially successful Certificate in Accounting (B680) programme to the Certificate in Management (B629) course and the marketing and entrepreneurship electives on the MBA programme. He co-authored the marketing material on the undergraduate module B203. He has also collaborated with the Arts faculty's production of LB160, Professional Communication Skills for Business Studies.

Research interests

Since 2002 Haider research has focused on social marketing. He has carried out a series of evaluation projects related to smoking and the training of health service staff. Recent work has focused on social marketing programmes for cardiac patients and members of their social networks. His work on social networks draws on the literature in health, management and entrepreneurship. Amongst other journals his work has been published in the Journal of Marketing Management. He contributes to OpenLearn. He has successfully bid for funding from organisations such as the British Heart Foundation, QUIT (a national smoking cessation charity) and has also contributed to a research project funded by Communities and Local Government. 

Areas of expertise

  • social networks and social support
  • faith based social marketing programmes

Publications

Journal papers
Ali, HA  (2011)  'Exchanging value within individuals' networks: social support implications for health marketers', Journal of Marketing Management, vol. 27, issue 3&4, pp. 316-335. Abstract
Michaelidou, N, Dibb, S, Ali, HA  (2010)  'The impact of antismoking information on teenagers' attitude and intention: implications and challenges for designing antismoking school interventions', Journal of Strategic Marketing, vol. 18, issue 6, pp. 503-515. Abstract
Paton, R, Ali, HA, Taylor, LS  (2009)  'Government support for faith-based organizations: the case of a development programme for faith leaders', Public Money and Management, vol. 29, issue 6, pp. 363-370. Abstract
Michaelidou, N, Dibb, S, Ali, HA  (2008)  'The effect of health, cosmetic and social antismoking information themes on adolescents’ beliefs about smoking', International Journal of Advertising, vol. 27, issue 2, pp. 235-250. Abstract
Ali, HA, Birley, S  (1999)  'Integrating deductive and inductive approaches in a study of new ventures and customer perceived risk', Qualitative Market Research: an international journal, vol. 2, issue 2, Emerald Group Publishing Limited, pp. 103-110. Abstract
Ali, HA, Birley, S  (1998)  'The role of trust in the marketing activities of entrepreneurs establishing new ventures', Academy of Marketing Conference, SheffieldJournal of Marketing Management, vol. 14, issue 7, pp. 749-763. Abstract
Ali, HA  (1995)  'Gateways to market entry', Journal of Entrepreneurship, vol. 4, issue 1, Sage Publications, pp. 49-69. Abstract
Book chapters
Ali, HA  (2001)  'Planning for the market', Budgeting, Buckingham, UK, Open University.
Ali, HA  (1994)  'The value of trust in service sector marketing', The Future of Services Management, London, UK, Kogan Page. Abstract
Reports
Ali, HA  (2006)  'HeartNet Preliminary Report', Report commissioned by the British Heart Foundation.
Ali, HA  (2004)  'Evaluation of smoking prevention presentations in schools', Report commissioned by QUIT.
Ali, HA  (2003)  'Evaluation of CHD training for health advocacy and bi-lingual link workers in South Asian communities', Report commissioned by the British Heart Foundation.
Ali, HA  (2003)  'Evaluation of smoking cessation counselling groups', Report commissioned by QUIT.
Conference papers
Lindridge, AM, McGaskill, S, Ali, HA, Holme, I, Eadie, D  (2010)  'Children’s oral health services and socio-economic deprivation: theory of reasoned action in social marketing', 39th EMAC Conference, Copenhagen. Abstract
Ali, HA  (2008)  'Social marketing to a minority community – developing communication narratives that resonate', Global Marketing Conference, Shanghai, China. Abstract
Ali, HA, Lindridge, AM  (2007)  'Cultural sensitivity and its implications for social support in social marketing: the case of British Pakistani and British white cardiac attack patients', 36th EMAC conference, Rejkjavik.
Ali, HA, Lindridge, AM  (2007)  'Cultural sensitivity and its implications for social support in social marketing: the case of British Pakistani and British White cardiac patients', 36th EMAC 2007. Abstract
Dibb, S, Michaelidou, N, Ali, HA  (2007)  'Smoking prevention in adolescents: the efficacy and ethics of fear-based messages', European Marketing Academy Conference, Reykjavik, Iceland, 22-25 May.
Michaelidou, N, Ali, HA, Dibb, S  (2006)  'Understanding adolescent beliefs and intention to smoke: the effect of antismoking information', Advances in Consumer Research Conference, Sydney, July.
Ali, HA, Birley, S  (1994)  'Searching for risk and trust in new venture marketing', American Marketing Association. INSEAD, France.
Ali, HA  (1993)  'Marketing through network leverage', Babson Entrepreneurship Conference, University of Houston, USA.
Ali, HA  (1992)  'Networking - a marketing tool for the self-employed', 15th Small Firms Policy & Research Conference, Southampton, UK.
Ali, HA  (1992)  'Networking - an element of the small business marketing mix - background and theoretical considerations', 22nd European Small Business Seminar, Amsterdam, Holland.
Other
Ali, HA  (2010)  'Why people buy counterfeit brands', issue 17/02/10, Blog for the BBC's The Money Programme.
Ali, HA, Gupta, S  (2008)  'HeartNet: social support for South Asian cardiac patients - first phase report', London, British Heart Foundation. Abstract
Zaidi, Q, Govindji, A, Ali, HA  (2008)  'Social Cooking Project', Report commissioned by Food Standards Agency, London, Food Standards Agency. Abstract
Ali, HA  (2006)  'The lure of the ready meal', issue 06/10/10, Blog for OpenLearn.
Ali, HA, Anselmo, P  (1998)  'Women's perceptions of their role portrayals in print adverts: a qualitative study', Cranfield School of Management Working Paper; no. SWP 17/98.