Skip to content The Open University

Dr Howard Viney BSc (Brunel) MBA (Sheffield) PhD (Middlesex)

Dr Howard  Viney

Profile summary

  • Central Academic Staff
  • Senior Lecturer in Strategic Management
  • The Open University Business School
  • Research, Staffing & Central Academic
  • Department for Strategy and Marketing
  • howard.viney

Professional biography

Howard is Senior Lecturer in Strategic Management, and a member of the Centre of Strategy and Marketing at The Open University Business School. He teaches principally on the MBA programme and is presentation module team chair of The Dynamics of Strategy (B835), the new stage two MBA module. He was also a chair of the production module team for B835 as well as a member of the production module team for Making sense of strategy (B301), part of the BA (Hons) Business Studies programme. He is interested in all aspects of the strategic management field, but has a particular interest in corporate and competitive strategy (his PhD involved a study of the strategic options available to newly privatised utility companies) and stakeholder management, which is the area of the strategy debate closest to his current research interests. He has taught on OU programmes in South Africa, Ethiopia, Ireland and in continental Europe.

His research is principally focused upon three themes. The first looks at stakeholder management issues in non-traditionally competitive environments, such as the marketised public services and former public utilities. The second area of interest concerns Strategic Political Management (SPM), and how SPM may be deployed to achieve organisational competitive advantage. His final area of interest lies in the area of real options reasoning, and its application to vulnerable assets such as professional sportsmen. He collaborates with colleagues at Henley, Cranfield and Kent Business School on these projects. He has published over 20 academic papers, co-edited two books, and presented his work at numerous international conferences.

Away from the OU, Howard acts as a faculty advisor on executive education programmes in the Centre for Management Development at London Business School. He has provided training and consultancy for a number of major organisations (including KPMG, HMRC, Nordea, Ericsson, Abbey, IBM, LloydsTSB) and local authorities in the United Kingdom, and has experience of delivering training programmes for companies in Malaysia and Romania.

Research interests

My research is principally focused upon three themes. The first of these looks at stakeholder management issues in non-traditionally competitive environments, such as the marketised public services and former public utilities. I am particularly interested in the question of legitimacy, and how competing stakeholder claims based upon different bases of legitimacy are addressed by organisational managers. The second area of interest concerns Strategic Political Management (SPM), and how SPM may be deployed to achieve organisational competitive advantage. With my co-author I have developed a five stage levels of relationship engagement framework which we are currently aimed at exemplifying and testing. Finally, I am also interested the application of real options reasoning to those vulnerable assets which firms increasingly depends upon for competitive advantage with a particular focus upon succession planning. My co-author and I are applying these concepts initially to professional sportsmen.

Research Activity

Research groups

NameTypeParent Unit
Socially Responsible Management and Regulation ThemeThemeThe Open University Business School

Publications

Shareholder wealth creation following M&A: evidence from European utility sectors (2013-03)
Datta, Sanjukta; Kodwani, Devendra and Viney, Howard
Applied Financial Economics , 23(10) (pp. 891-900)
Valuations of soccer players from statistical performance data (2010)
Tunaru, Radu and Viney, Howard
Journal of Quantitative Analysis in Sports, 6(2) (available at http://www.bepress.com/jqas/vol6/iss2/10)
The unloved relationship? Dynamic capabilities and political-market strategy: a research agenda (2010)
Baines, Paul and Viney, Howard
Journal of Public Affairs, 10(4) (pp. 258-264)
Explaining the unintended consequences of public sector reform (2009)
Ghobadian, Abby; Viney, Howard and Redwood, John
Management Decision, 47(10) (pp. 1514-1535)
An option-pricing framework for valuation of football players (2005-12)
Tunaru, Radu; Clark, Ephraim and Viney, Howard
Review of Financial Economics, 14(3-4) (pp. 281-295)
Changing corporate attitudes towards environmental policy (2005-10)
Faulkner, David; Carlisle, Ysanne M. and Viney, Howard P.
Management of Environmental Quality, 16(5) (pp. 476-489)
Environmental issues in China (2004)
Liu, Jonathan; Viney, Howard and Holt, Diane
European Business Journal, 16(2) (pp. 59-69)
Consumer attitudes to utility products: a consumer behaviour perspective (2002-12)
Watson, Anna; Viney, Howard and Schomaker, Patrick
Marketing Intelligence and Planning, 20(7) (pp. 394-404)
Strategic reorientation in former public utilities: the example of UK electricity (2002-09)
Ghobadian, Abby and Viney, Howard
Management Decision, 40(7) (pp. 634-646)
Targeting environmental improvements through ecological triage (2001-09)
Holt, Diane and Viney, Howard
Eco-Management and Auditing, 8(3) (pp. 154-164)
Business separation and the future shape of the UK Energy Industry (2001-01)
James, Philip; Ghobadian, Abby and Viney, Howard
Public Money and Management, 21(1) (pp. 43-48)
Seeking congruence in implementing corporate environmental strategy (2001)
Ghobadian, Abby; Viney, Howard and Holt, Diane
International Journal of Environmental Technology and Management, 1(4) (pp. 384-401)
Organizational structure and effective environmental management (2000)
Atkinson, Simon; Schaefer, Anja and Viney, Howard
Business Strategy and the Environment, 9(2) (pp. 108-120)
Benchmarking: concept and practice with particular reference to the finance function (2001-06-15)
Ghobadian, A.; Woo, H.S.; Gallear, D.; Viney, H. and Liu, J.
ISBN : 1859714889 | Publisher : CIMA Publishing | Published : London, UK
The future of the public private partnership (2004-09)
Ghobadian, Abby; O'Regan, N.; Gallear, D. and Viney, Howard
In: Ghobadian, A.; O'Regan, N.; Gallear, D. and Viney, Howard eds. Private-Public Partnership: policy and experience (pp. 271-302)
ISBN : 1403920613 | Publisher : Palgrave Macmillan | Published : Basingstoke, UK
PPP: the instrument for transforming the public services (2004-09)
Ghobadian, Abby; O'Regan, N.; Gallear, D. and Viney, Howard
In: Ghobadian, Abby; O'Regan, Nicholas; Gallear, David and Viney, Howard eds. Public -private partnership: policy and experience (pp. 1-12)
ISBN : 1403920613 | Publisher : Palgrave Macmillan | Published : Basingstoke, UK
Private-public partnerships: policy and experience (2004-09)
Ghobadian, Abby; O'Regan, Nicholas; Gallear, David and Viney, Howard eds.
ISBN : 1403920613 | Publisher : Palgrave Macmillan | Published : UK
Strategy and Performance: achieving competitive advantage in the global marketplace (2003-12)
Ghobadian, Abby; O'Regan, Nicholas; Gallear, David and Viney, Howard eds.
ISBN : 1403916187 | Publisher : Palgrave Macmillan
Differentiating between levels of strategic political management approaches (2009)
Viney, Howard and Baines, Paul
In : Academy of Management Annual Conference (7-11 Aug 2009, Chicago, USA)
Market for corporate control and privatised utilities (2008)
Datta, S.; Kodwani, D. and Viney, H.
In : European Financial Management Association Annual Conference (25-28 June 2008, Athens, Greece)
A stakeholder identification and salience theory for non-traditional operating modes (2008)
Viney, Howard and Ghobadian, Abby
In : British Academy of Management Annual Conference (9-11 Sep 2008, Harrogate, UK)
Determinants of strategy in a regulated public utility environment (2004)
Viney, Howard; Ghobadian, Abby and Mourouti, O.
In : British Academy of Management Annual Conference, (30 Aug - 01 Sep 2004, St. Andrews, Scotland)

Senior Lecturer in Strategic Management

Dr Howard Viney is a member of The Open University's Department of Strategy and Marketing.

You can email Dr Howard Viney directly; but for media enquiries please contact a member of The Open University's Media Relations team.

Research student supervision