Dr Matthew Hinton is a member of The Open University's Department for Strategy and Marketing.
Matthew is Senior Lecturer in Information Management at The Open University Business School. His research addresses the impact of e-business on operations and information technology evaluation, especially the performance management of e-commerce applications.
In 2011 Matthew was academic consultant on the much acclaimed BBC series Made In Britain and contributed to the OpenLearn 'Academic Insights' blog supporting the series. He also contributes to the Radio 4 series The Bottom Line.
He holds a number of key positions with The International Journal of E-Business Research, the European Conference on Information Management Evaluation and the Information Resources Management Association. He has published more than 60 academic articles and a recent undergraduate book Introducing Information Management: the Business Approach.
Matthew developed and chairs the 60 point undegraduate core module B203 Business Functions in Context. His other teaching interests have included MBA research project modules and the development of the Masters in Research.
E-commerce: this research investigates the impact of e-commerce on the internal business processes of organisations. The study is partially funded by the Chartered Institute of Management Accountants, who are keen to discover the impact that the adoption of e-business practices is having on the way that organisations measure the performance of their internal business processes; barriers to the development of electronic-commerce innovations, in particular the migration from legacy systems. Matthew is also part of the team researching Customer relationship management in the financial services sector (supported by Santander).