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Dr Roshan Boojihawon

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Lecturer in Strategic Management

You can email Dr Roshan Boojihawon directly; but for media enquiries please contact a member of The Open University's Media Relations team.

Staff profile

See below for Dr Roshan Boojihawon's:

Biography

Dev K (Roshan) is a Lecturer in Strategic Management. He joined The Open University Business School in 2002 after completing a PhD at the University of Strathclyde.

His teaching interests centre on a core theme of international strategy process and practice. He is currently involved in Strategy (B820), Business organisations and their environments (B201) and Fundamentals of senior management (B713).

His main research interests focus on globalisation and international strategy process in service industries. His PhD examined the international strategy process in professional service industries, with case studies conducted in the UK advertising industry. In an extension of this project, he is looking at hypotheses/propositions developed in other professional service sectors. Other interests are in the international business area. One project focuses on analysing international market selection decisions and their impact on firm performance in the UK, and a second will examine the international strategy process and practice of transnationals from emerging economies (including Sub-Saharan Africa).

He is a member of the Academy of International Business (AIB, UK) and the European International Business Academy (EIBA).

Research interests

My original interests in international strategy/international entrepreneurship are linked to processual issues on managing across borders in SMEs and multinational subsidiaries in service/professional services contexts. This part of my research is mostly based on my PhD work, looking specifically at the nature of international strategy process in the UK advertising industry and across a broad range of firms. Subsequent efforts to build on this research interest have extended to two international projects and collaborations to date. The first project (conducted with a partner in Spain (Dr. Oscar Martin of University of Navarro) aims to investigate ‘the strategic behaviour, international market selection strategy and export performance of UK firms’. The second project for which funding has been received by the Mauritius Research Council (the equivalent of ESRC in Mauritius) and OU International Development Centre aims to explore ‘strategy processes practices and learning in changing African economies’ (partner, Dr R.V. Sannassee, University of Mauritius). The common theme of interest across these projects relates to understanding the nature and issues underpinning international strategy process, practice and learning in diverse contexts.

Research student supervision

Publications

Journal papers
Jory, SR, Boojihawon, DK  (2011)  'The economic implications of the FIFA 2010 World Cup in South Africa', African Journal of Business and Economic research, vol. 6, issue 1, pp. 7-21. Abstract
Boojihawon, RDK, Dimitratos, P, Young, S  (2007)  'Characteristics and influences of multinational subsidiary entrepreneurial culture: the case of the advertising sector', International Business Review, vol. 16, issue 5, pp. 549-572. Abstract
Boojihawon, RDK  (2007)  'Network dynamics and the internationalisation process of small advertising agencies', Service Industries Journal, vol. 27, issue 6, pp. 809-829. Abstract
Boojihawon, RDK  (2007)  'What strategy for African firms?', Business in Africa, issue July.
Daskou, S, Thom, C, Boojihawon, RDK  (2004)  'Marketing a city: Glasgow, city of architecture and design', Business Economics Society International Conference, San FranciscoGlobal Business and Economics Review, vol. 6, issue 1, pp. 22-37. Abstract
Daskou, S, Thorn, C, Boojihawon, RDK  (2004)  'Marketing a city: Glasgow, city of architecture and design', Global Business and Economics Review, vol. 6, issue 1, pp. 22-37. Abstract
Books
Book chapters
Boojihawon, RDK  (2006)  'International entrepreneurship strategy and managing network dynamics: SMEs in the UK advertising sector', Managerial issues in international business, New York, NY, USA, Palgrave Macmillan, pp. 102-122. Abstract
Boojihawon, RDK  (2004)  'International entrepreneurship and network relationships: the international marketing communications sector', Emerging paradigms in international entrepreneurship, Camberley, UK, Edward Elgar Publishing, pp. 217-248. Abstract
Boojihawon, RDK, Young, S  (2002)  'Understanding international strategy in the professional service industry: the case of the international marketing communications sector', International Business: Adjusting to New Challenges and Opportunities, Basingstoke, UK, Palgrave Publishing, pp. 166-180. Abstract
Boojihawon, RDK  (2001)  'Understanding 'international' strategy in professional service industries: the case of the international marketing communications sector', International business in the 21st century: change and continuity - strategies, institutions, regulations and operations, Manchester, Manchester Metropolitan University Business School.
Conference papers
Boojihawon, RDK, Hanuman-Oogarah, V  (2010)  'Do African managers think differently about strategy? Some preliminary insights into the strategic behaviour of firms in Mauritius', Leadership and Management Studies in Sub-Saharan Africa, University of Cape Town, S.Africa. Abstract
Acholonu, K, Boojihawon, RDK, Hanuman-Oogarah, V  (2010)  'Global vs. regional approaches to the internationalisation process of Nigerian banks: some preliminary evidences', Leadership and Management Studies in sub-Saharan Africa, University of Cape Town, South Africa. Abstract
Boojihawon, RDK  (2008)  'Strategy in sub-saharan Africa: defining a research agenda for Mauritius', British Academy of Management Annual Conference, Harrogate, UK. Abstract
Boojihawon, RDK  (2005)  'International entrepreneurship strategy and network dynamics: international development of SME's in the UK advertising industry', Proceedings of the 32nd Academy of International Business - UK Chapter (AIB-UK), Bath, UK.
Boojihawon, RDK  (2003)  'Globalisation and international entrepreneurship in developing economies: Mauritius - an agenda for study', Sixth McGill International Entrepreneurship Conference, University of Ulster.
Boojihawon, RDK  (2001)  'International entrepreneurship and network relationships: the international marketing communications sector', 4th McGill Conference on International Entrepreneurship Researching New Frontiers, 21-23 September, University of Strathclyde, Scotland.
Boojihawon, RDK  (2000)  'Competitive multinational corporate strategies in the professional service industry in the global era: a study of PSFs in the UK', 27th Academy of Internation Business Conference (UK Chapter) Doctoral Colloquium, University of Strathclyde.
Other
Boojihawon, RDK, Agathee, US, Hanuman-Oogarah, V, Sanassee, R  (2010)  'Strategy processes, practices and learning in organisations in Mauritius', Mauritius, Mauritius Research Council. Abstract
Boojihawon, RDK  (2009)  'Do we need more Sugar?', issue 09/01/10, Blog for the BBC's The Money Programme.