Skip to content

Ms Maureen Meadows

Staff photo

Senior Lecturer in Management

You can email Ms Maureen Meadows directly; but for media enquiries please contact a member of The Open University's Media Relations team.

Staff profile

See below for Ms Maureen Meadows's:

Biography

Maureen is a Senior Lecturer in Management at The Open University Business School.

Previously Maureen held a Lectureship in Operational Research and Information Systems at Warwick Business School, University of Warwick (1993-2006). She holds a BA in Mathematics from the University of Oxford and an MSc in Management Science and Operational Research from the University of Warwick. Her commercial experience was with National Westminster Bank, initially in an internal consultancy role within the Operational Research Group, and subsequently as a Strategic Marketing Manager in the personal financial services sector with particular responsibility for market segmentation and distribution channels.

Teaching interests

Maureen's teaching experience covers a range of audiences (from undergraduate and specialist Masters programmes to MBA and executive courses) and a range of topics (from quantitative and statistical methods to qualitative methods to support strategy development). She is a course team member for Dynamics of Strategy (B835), Managing performance and change (B700) and Fundamentals of senior management (B713).

Research interests

Maureen's research interests include the use of methods and models in supporting strategy development. In particular, she has published on the practice of visioning in a range of organisational contexts, and developed processes for organisational visioning that enhance the participation and creativity aspects of visioning exercises. She also has an interest in the role of scenario planning in strategic development. She has explored the use of such methods, both singly and as multi-methodologies, to support strategic conversations in groups, and the role of managers' cognitive styles in determining their experience of working with strategy tools.

Maureen has also published on the progress of a range of strategic project in retail financial services and other sectors, including market segmentation, relationship marketing and customer relationship management (CRM). Her publications have discussed the barriers to effective market segmentation in the retail financial services sector, and the 'journey' that some organisations are taking towards effective relationship marketing and CRM. Maureen has also published on business process improvement in retail financial services, including models and critical success factors for organisational change programmes. She has also explored the application of tools for performance measurement and management in social enterprises.

Areas of expertise

  • customer relationship management (CRM)
  • financial services
  • strategic planning
  • scenario planning
  • mergers and acquistions

Current projects

Research student supervision

Publications

Journal papers
Franco, AL, Meadows, M, Armstrong, SJ  (2012)  'Exploring individual differences in scenario planning workshops: a cognitive style framework', Technological Forecasting & Social Change, pp. (In Press). Abstract
Meadows, M, Dibb, S  (2012)  'Progress in customer relationship management adoption: a cross-sector study', Journal of Strategic Marketing, vol. 20, issue 4, pp. 323-344. Abstract
O'Brien, F, Meadows, M  (2012)  'Scenario orientation and use to support strategy development', Technological Forecasting and Social Change, pp. (In press). Abstract
Tapinos, E, Dyson, RG, Meadows, M  (2011)  'Does the Balanced Scorecard make a difference to the strategy development process?', Journal of the Operational Research Society, vol. 62, pp. 888-899. Abstract
Meadows, M, Pike, M  (2010)  'Performance management for social enterprises', Systemic Practice and Action Research, vol. 23, issue 2, pp. 127-141. Abstract
Angwin, DN, Meadows, M  (2009)  'The choice of insider or outsider top executives in acquired companies', Long Range Planning, vol. 42, issue 3, pp. 359-389. Abstract
O'Brien, F, Meadows, M  (2007)  'Developing a visioning methodology: Visioning Choices for the future of operational research', Journal of the Operational Research Society, vol. 58, issue 5, pp. 557-575. Abstract
Franco, LA, Meadows, M  (2007)  'Exploring new directions for research in problem structuring methods: on the role of cognitive style', Journal of the Operational Research Society, vol. 58, issue 12, pp. 1621-1629. Abstract
Asrilhant, B, Dyson, RG, Meadows, M  (2007)  'On the strategic project management process in the UK upstream oil and gas sector', Omega, vol. 35, issue 1, pp. 89-103. Abstract
Asrilhant, B, Dyson, RG, Meadows, M  (2006)  'Techniques to support successful strategic project management in the UK upstream oil and gas sector', European Management Journal, vol. 24, issue 02/03/10, pp. 214-225.
Meadows, M, O'Brien, F  (2006)  'Under pressure: visioning in a regulated environment', Systemic Practice and Action Research, vol. 19, issue 6, pp. 537-551.
Tapinos, E, Dyson, RG, Meadows, M  (2005)  'The impact of performance measurement systems in setting the 'direction' in the University of Warwick', Production Planning and Control, vol. 16, issue 2, pp. 189-198. Abstract
Tapinos, E, Dyson, RG, Meadows, M  (2005)  'The impact of performance measurement in strategic planning', International Journal of Productivity and Performance Management, vol. 54, issue 05/06/10, pp. 370-384.
Argyriou, E, Melewar, TC, Meadows, M  (2005)  'A relationship marketing perspective in electronic banking: evidence from Greece', Journal of EuroMarketing, vol. 15, issue 1, pp. 47-73.
Melewar, TC, Meadows, M, Zheng, W, Rickards, R  (2004)  'The influence of culture on brand building in the Chinese market: a brief insight', Journal of Brand Management, vol. 11, issue 6, pp. 449-461.
Dibb, S, Meadows, M  (2004)  'Relationship marketing and CRM: a financial services case study', Journal of Strategic Marketing, vol. 12, issue 2, Routledge, pp. 111-125. Abstract
Asrilhant, B, Meadows, M, Dyson, RG  (2004)  'Exploring decision support and strategic project management in the upstream oil and gas sector', European Management Journal, vol. 22, issue 1, pp. 63-73.
Robinson, S, Meadows, M, O'Brien, F, Mingers, J, Shale, E, Stray, S  (2003)  'Teaching OR/MS at Warwick Business School', Interfaces, vol. 33, pp. 67-76.
Galliers, RD, Meadows, M  (2003)  'A discipline divided: globalization and parochialism in information systems research', Communications of the Association for Information Systems, vol. 11, pp. 108-117.
O'Brien, F, Meadows, M  (2003)  'Exploring the current practice of visioning: case studies from the UK financial services sector', Management Decision, vol. 41, issue 05/06/10, pp. 488-497.
Meadows, M, Merali, Y  (2003)  'Process improvement with vision: a financial services case study', Journal of Systemic Practice and Action Research, vol. 16, issue 3, pp. 171-195.
Dibb, S, Meadows, M  (2001)  'The application of a relationship marketing perspective in retail banking', Service Industries Journal, vol. 21, issue 1, Routledge, pp. 169-194. Abstract
Melewar, TC, Meadows, M, Saunders, J  (2001)  'Corporate visual identity strategies: an empirical study of UK MNEs with subsidiaries in Malaysia', Global Focus, vol. 13, issue 2, pp. 157-171.
O'Brien, F, Meadows, M  (2001)  'How to develop visions: a literature review', Journal of Systematic Practice and Action Research, vol. 14, issue 4, pp. 495-515.
Betts, A, Meadows, M, Walley, P  (2000)  'Call centre capacity management', International Journal of Service Industry Management, vol. 11, issue 2, pp. 185-196.
O'Brien, F, Meadows, M  (2000)  'Corporate visioning: a survey of UK practice', Journal of the Operational Research Society, vol. 51, pp. 36-44.
Johnston, FR, Boylan, JE, Shale, E, Meadows, M  (1999)  'A robust forecasting system based on the combination of two simple moving averages', Journal of the Operational Research Society, vol. 50, pp. 1199-1204.
Johnston, FR, Boylan, JE, Meadows, M, Shale, E  (1999)  'Some properties of a simple moving average when applied to forecasting a time series', Journal of the Operational Research Society, vol. 50, pp. 1267-1271.
Meadows, M, Dibb, S  (1998)  'Assessing the implementation of market segmentation in retail financial services', International Journal of Service Industry Management, vol. 9, issue 3, Emerald, pp. 266-285.
Meadows, M, Dibb, S  (1998)  'Implementing market segmentation strategies in personal banking: progress and problems', Services Industries Journal, vol. 18, issue 2, Routledge, pp. 45-63.
Book chapters
Ball, KS, Daniel, EM, Dibb, S, Meadows, M  (2010)  'Democracy, surveillance and "knowing what's good for you": the private sector origins of profiling and the birth of 'citizen relationship management'', Surveillance and Democracy, Abingdon, Routledge.
Bryant, J, Meadows, M, Morecroft, J, O'Brien, F  (2007)  'Gone fishing: a case study', O'Brien, FA and Dyson, RG (eds) Supporting Strategy: frameworks, methods and models, Wiley.
O'Brien, F, Meadows, M, Murtland, M  (2007)  'The role of scenarios in supporting strategic development', O'Brien, FA and Dyson, RG (eds) Supporting Strategy: frameworks, methods and models, Wiley.
Meadows, M, O'Brien, F  (2007)  'Visioning: a process for strategic development', O'Brien, FA and Dyson, RG (eds) Supporting Strategy: frameworks, methods and models, Wiley.
O'Brien, F, Meadows, M  (1998)  'Future visioning: a case study of a scenario-based approach', Dyson, RG and O'Brien, FA (eds) Strategic Development: methods and models, John Wiley, pp. 39-54.
Galliers, RD, Meadows, M, Mylonopolous, NA, Morris, C  (1997)  'Information systems research agendas and practices in the UK: preliminary survey findings', Proceedings of the UK Academy for Information Systems Conference, Southampton, 2-4 April, McGraw Hill, pp. 143-171.
Meadows, M, Dibb, S  (1996)  'Assessing the implementation of market segmentation in the financial services sector', Baker, M (ed.) Marketing Educators' Group (MEG), Strathclyde.
Conference papers
Yakis-Douglas, B, Angwin, D, Meadows, M  (2012)  'Communicating strategic commitment during takeovers', Academy of Management 2012 Annual Meeting: The Informal Economy, Boston, USA. Abstract
Batista, L, Hinton, M, Dibb, S, Meadows, M  (2012)  'Improving organisational responsiveness through CRM – strategy, system effectiveness and staff empowerment perspectives', 6th European Conference on Information Management and Evaluation (ECIME 2012), University College Cork, Ireland. Abstract
Angwin, D, Meadows, M, Yakis-Douglas, B, Ahn, K  (2012)  'Signaling strategic commitment for organizational transition: how to manage potential M&As through voluntary disclosures', SMS 32nd Annual International Conference: Strategy in Transition, Prague, Czech Republic. Abstract
Angwin, D, Meadows, M, Yakis-Douglas, B  (2011)  'Corporate communication and reputation: an in-depth analysis into impact, practices, and reputational aspects tied to M&A announcements', BAM2011: Building and Sustaining High Performance Organisations in a Challenging Environment, Birmingham, UK. Abstract
Franco, LA, Meadows, M  (2011)  'Exploring the impact of individual differences in scenario planning workshops', SMS (Strategic Management Society) 31st Annual International Conference: Strategies for a Multi-Polar World: National Institutions and Global Competition, Miami, FL, USA. Abstract
Meadows, M, O'Brien, F  (2011)  'Towards a video-based analysis of conversation in strategy workshops', Strategic Management Society Conference, Miami, USA. Abstract
Meadows, M, O'Brien, F  (2011)  'Towards a video-based analysis of conversation in strategy workshops', Strategic Management Society 31st Annual International Conference, Miami, FL, USA. Abstract
Ball, KS, Spiller, K, Dibb, S, Meadows, M, Daniel, EM  (2010)  'Making surveillance messy: a conceptual discussion', Fourth Biannual Surveillance and Society/SSN Conference, City University, London, UK. Abstract
Meadows, M, Angwin, DN  (2010)  'Managing poorly performing acquired companies during an economic downturn: Insights into the practices of post-acquisition management from the last recession', Strategic Management Society 30th Annual International Conference, Rome. Abstract
Meadows, M, Ball, KS, Daniel, EM, Dibb, S, Spiller, K  (2010)  'Transferring the ‘War on Terror’ to the private sector: practice perspective on organisational tensions', Strategic Management Society 30th Annual International Conference, Rome. Abstract
Ball, KS, Daniel, EM, Dibb, S, Meadows, M  (2008)  'Democracy, paternalism and knowing what's good for you: the private sector origins of profiling and the birth of 'Citizen Relationship Management'', Surveillance and Democracy: An International Workshop, The University of Rethymnon, Crete.
Tapinos, E, Dyson, RG, Meadows, M  (2008)  'Does the Balanced Scorecard make a difference to the strategy development process?', British Academy of Management Conference, Harrogate, September.
Angwin, DN, Meadows, M  (2008)  'Post-acquisition integration timings of change', 28th Strategic Management Society Annual International Conference, Cologne, Germany, October.
Meadows, M, Dibb, S  (2008)  'Progress in customer relationship management adoption: a cross-sector study of financial services, professional services and the government/public sector', Proceedings of the British Academy of Management Conference, Harrogate.
Meadows, M, Franco, A  (2008)  'Supporting strategy workshops with strategy tools: a case study from a UK based business school', 28th Strategic Management Society Annual International Conference, Cologne, Germany, October.
Meadows, M, Franco, A  (2007)  'Group-based strategy creation and evaluation: a cognitive style perspective', EURAM 2007 (The European Academy of Management Conference), Paris, May.
Angwin, DN, Meadows, M  (2007)  'Post-acquisition integration approaches: a cluster analysis of change profiles in acquired companies', 27th Strategic Management Society Annual International Conference, San Diego, USA, October.
Meadows, M, Franco, A  (2007)  'Scenario-based decision-making and cognitive style: a research agenda', 27th Strategic Management Society Annual International Conference, San Diego, USA, October.
Meadows, M, O'Brien, F, Franco, A  (2007)  'Strategic thinking in management development: a case study of a scenario-based simulation for strategic leadership programmes', British Academy of Management Annual Conference, University of Warwick, September.
Meadows, M, Bryant, J, Morecroft, J  (2006)  'Fishing for strategy: frameworks and models', EURO 2006/The European Operational Research Conference, Reykjavik, Iceland, 2-5 July.
Meadows, M, Franco, A  (2006)  'On the role of cognitive style in scenario-based decision-making', British Academy of Management Annual Conference, Belfast, 12-14 September.
Meadows, M, Bryant, J, Morecroft, J  (2005)  'Fishing for strategy: frameworks and models', OR47/UK Operational Research Society, Chester, September.
Franco, A, Meadows, M  (2005)  'The impact of cognitive style and problem structuring methods on scenario-based decision-making', OR47/UK Operational Research Society, Chester, September.
Meadows, M, Pike, M  (2005)  'Performance measurement for social enterprises', OR47/UK Operational Research Society, Chester, September.
O'Brien, F, Meadows, M  (2005)  'Visioning for a common agenda: a case study of the West Midlands University libraries', OR47/UK Operational Research Society, Chester, September.
Meadows, M  (2004)  'Customer relationship management - how focused is your organisation?', OR46/UK Operational Research Society Conference, York, September.
Stray, S, Meadows, M, O'Brien, F, Robinson, S, Shale, E  (2004)  'The development of a distance learning OR/MS MBA course', OR46/UK Operational Research Society Conference, York, September.
Meadows, M  (2004)  'Vision statements: content and context', EURO 2004/The European Operational research Conference, Rhodes, Greece, July.
O'Brien, F, Meadows, M  (2004)  'Visioning the future of OR - a critical review', OR46/UK Operational Research Society Conference, York, September.
Meadows, M  (2003)  'Developing a measure of customer relationship management', OR45/UK Operational Research Society Conference, Keele, September.
Meadows, M  (2003)  'Strategic development, a survey of UK organisations', EURO 2003/ The European Operational Research Conference, Istanbul, Turkey, July.
Meadows, M, O'Brien, F, Dyson, RG  (2002)  'Developing an e-teaching and learning vision for the University of Warwick', International Federation of Operational Research Societies Conference.
Meadows, M, O'Brien, F, Dyson, RG  (2002)  'Developing an e-teaching and learning vision for the University of Warwick', OR44/UK Operational Research Society Conference, Edinburgh, July.
Robinson, S, Meadows, M  (2001)  'Teaching OR to MBAs at Warwick Business School', European Operational Research Operational Conference, Rotterdam, Netherlands, July.
O'Brien, F, Meadows, M  (2001)  'Visioning for an uncertain future: methodological developments and a practical illustration', European Operational Research Conference, Rotterdam, Netherlands, July.
Other
Meadows, M  (2006)  'Leading a revolution', issue 19/10/10, Blog for the BBC's The Money Programme.
Merali, Y, Meadows, M  (2003)  'Case Study: Business Transformation in a UK Financial Services Organisation', Warwick Business School, Information Systems Research Unit Working Paper.
Meadows, M, Dibb, S  (1996)  'Assessing the implementation of market segmentation in the financial services sector', Warwick Business School Research Papers, issue 215.
Meadows, M, Dibb, S  (1996)  'Implementing market segmentation strategies in UK personal financial services: problems and progress', Warwick Business School Research Papers, issue 203.