Professor Sally Dibb
Professor in Marketing
You can email Professor Sally Dibb directly; but for media enquiries please contact a member of The Open University's Media Relations team.
Biography
Sally is Professor of Marketing and Head of ISM-Open at The Open University Business School. She is also Co-Director of the International Marketing Practice Education and Learning (IMPEL) research theme. She graduated from UMIST with a BSc (Management Science) and a research MSc (Marketing), and was subsequently awarded her PhD (Marketing) at the University of Warwick. Before joining The Open University Business School, Sally was a member of faculty at Warwick Business School (WBS), where she was Head of the Marketing and Strategic Management Group and Associate Dean (Undergraduate Programmes). Sally is now a Visiting Fellow at WBS, and is on the Advisory Board at Oxford Brookes Business School. Sally is also a board member of the Alcohol Research UK, a charity which support research education in the alcohol field. She has taught extensively at undergraduate and postgraduate levels and has supervised many doctoral and masters students: ten former PhD students now are faculty members at leading international business schools. Sally has acted as External Examiner at Undergraduate, Masters and PhD level for a range of institutions.
Sally's research has been at the forefront of theoretical and relevant issues in marketing strategy, segmentation, customer relationship management (CRM) and consumer behaviour. She has published widely in these areas and through this work has contributed to major debates in these fields. Recently she was awarded a Certificate of Honour for her recent Journal of the Academy of Marketing Science article, by the Portuguese Academy of Marketing (ADMES) for outstanding work in marketing research. Sally currently chairs the Academy of Marketing's Special Interest Group in Market Segmentation and through this her work is internationally recognised. Current research projects include Taking Liberties (Leverhulme); Consumer Behaviour among Chinese Cosmetics Shoppers, Customer Relationship Management in Brazilian Financial Services (Santander); MK ELVIS project (OLEV). Sally has received research funding from a diverse range of funders including EU Fp7, ESRC, Leverhulme, Academy of Marketing, and OLEV; and also from commercial sources such as Santander.
Sally's publications include over 90 journal papers and many key texts, including the market leading MBA and undergraduate textbook Marketing: Concepts and Strategies, now in its fifth edition, which has sold over 400,000 copies; The Marketing Casebook, Marketing Briefs, and the practitioner-orientated The Marketing Planning Workbook and The Market Segmentation Workbook. The two Workbooks, also published in China and Russia, are based on her consultancy experiences with organisations such as E-on, ICI, JCB and AstraZeneca. 2008 saw the publication of two new books, Market Segmentation Success: Making it Happen! and Marketing Planning. In 2009, the first edition of a new undergraduate textbook Marketing Essentials appeared. Her journal publications include articles in the Journal of the Academy of Marketing Science, European Journal of Marketing, Industrial Marketing Management, European Journal of Operational Research, International Journal of Advertising, Journal of Marketing Management, Journal of Service Industry Management, Journal of Strategic Marketing, Long Range Planning, OMEGA, and many others.
Sally is a Fellow of the Chartered Institute of Marketing and was formally a CIM Senior Examiner. She has undertaken a diverse range of consultancy assignments within the field of marketing strategy, with leading blue chip organisations in the UK and internationally. She is also a trustee and board member of two charities , the AERC and ARUK, which support research and education in the alcohol field.
Research interests
My main research interests are in exploring theoretical and practical issues in marketing strategy, particularly in relation to market segmentation, target marketing and customer management. Many of the projects on which I work are cross-disciplinary. A particular focus of my work has been to consider the role which research plays in influencing the interface between theory and practice. My current work includes a study examining the securitisation of customer data in the financial services and leisure sectors, a commercially funded study of consumer behaviour in China, EC Fp7 funded project (SurPRISE) examining EU citizens' reponses to surveillance, a Santander funded project considering CRM practices in Brazilian financial services, and work on the OLEV funded ELVIS project, which is using social marketing ideas to change customer behaviour in relation to electric vehicles. I am Associate Editor of the Journal of Marketing Management. Through my role as Chair of the UK Academy of Marketing's Special Interest Group in market segmentation, I am driving forward research in the field. Key objectives are to develop models to make segmentation analysis and target marketing approaches more relevant to practitioners and to examine the use of different tools in identifying customer segments.
Impact and engagement
Sally is a Fellow of the Chartered Institute of Marketing and was formally one a CIM Senior Examiner. She has undertaken a diverse range of consultancy assignments within the field of marketing strategy, with leading blue chip organisations in the UK and internationally. She is also a trustee and board member of two charities , the AERC and ARUK, which support research and education in the alcohol field.
Areas of expertise
- marketing strategy
- market segmentation
- target marketing
- consumer behaviour
- customer relationship management (CRM)
- social marketing
Current projects
- Customer relationship management in the financial services sector: an international perspective on management practices
- Surveillance, Privacy and Security: A large scale participatory assessment of criteria and factors determining acceptability and acceptance of security technologies in Europe (SurPRISE)
- Sustainable fashion design: towards a considerate design tool
- Taking liberties?: New uses of consumer data in the UK
Research student supervision
Publications
(2012) 'Exploring the role of acculturation in brand choice: a new perspective for targeting Indians living in the UK', Journal of Targeting, Measurement and Analysis for Marketing, vol. 20, issue 1, pp. 47-56. Abstract
(2012) 'Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty', Journal of Strategic Marketing, vol. 20, issue 1. Abstract
(2012) 'Progress in customer relationship management adoption: a cross-sector study', Journal of Strategic Marketing, vol. 20, issue 4, pp. 323-344. Abstract
(2011) 'Segmenting the energy market: problems and successes', Marketing Intelligence and Planning, vol. 29, issue 6, pp. 580-592. Abstract
(2010) 'Consumer trust in the online retail context: exploring the antecedents and consequences', Psychology and Marketing, vol. 27, issue 4, pp. 323-346. Abstract
(2010) 'Debate: Research impact or career progression?', Public Money and Management, vol. 30, issue 6, pp. 326-328.
(2010) 'Evaluating market-segmentation research priorities: targeting re-emancipation', Journal of Marketing Management, vol. 26, issue 13, pp. 1239-1255. Abstract
(2010) 'The impact of antismoking information on teenagers' attitude and intention: implications and challenges for designing antismoking school interventions', Journal of Strategic Marketing, vol. 18, issue 6, pp. 503-515. Abstract
(2010) 'Judging the quality of customer segments: segmentation effectiveness', Journal of Strategic Marketing, vol. 18, issue 2, pp. 113-131. Abstract
(2009) 'Brand switching in clothing: the role of variety-seeking drive and product category-level characteristics', International Journal of Consumer Studies, vol. 33, issue 3, pp. 322-326.
(2009) 'Brand switching in clothing: the role of variety-seeking drive and product category-level characteristics', International Journal of Consumer Studies, vol. 33, issue 3, pp. 322-326. Abstract
(2009) 'Bridging the segmentation theory/practice divide', Journal of Marketing Management, vol. 25, issue 3, pp. 219-225. Abstract
(2009) 'Implementation rules to bridge the theory/practice divide in market segmentation', Journal of Marketing Management, vol. 25, issue 3, pp. 375-396. Abstract
(2009) 'Revealing doctors' prescribing choice dimensions with multivariate tools: A perceptual mapping approach', European Journal of Operational Research, vol. 201, issue 3, pp. 909-920. Abstract
(2008) 'Consumer involvement: a new perspective', Marketing Review, vol. 8, issue 1, pp. 83-99. Abstract
(2008) 'Diagnosing and treating operational and implementation barriers in synoptic marketing planning', Industrial Marketing Management, vol. 37, issue 5, pp. 539-553. Abstract
(2008) 'The effect of health, cosmetic and social antismoking information themes on adolescents’ beliefs about smoking', International Journal of Advertising, vol. 27, issue 2, pp. 235-250. Abstract
(2006) 'Brand switching as a function of variety seeking behavior and product characteristics: testing the Hoyer and Ridgway Model', Advances in Consumer Research: European Region, vol. 7.
(2006) 'Product involvement: an application in clothing', Journal of Consumer Behaviour, vol. 5, issue 5, John Wiley & Sons, Ltd., pp. 442-453. Abstract
(2006) 'Using email questionnaires for research: good practice in tackling non-response', Journal of Targeting, Measurement and Analysis for Marketing, vol. 14, issue 4, Palgrave Macmillan, pp. 289-297.
(2005) 'Benchmarking the RAE returns of marketing professors' journal publications', Journal of Marketing Management, vol. 21, issue 7, Westburn Publishers Ltd, pp. 179-896.
(2005) 'Characteristics of marketing channels: a theoretical framework', Marketing Review, vol. 5, issue 1, Westburn Publishers Ltd, pp. 45-57. Abstract
(2005) 'Market Segmentation Implementation Barriers and How to Overcome Them', Marketing Review, vol. 5, issue 1, Westburn Publishers Ltd, pp. 13-30. Abstract
(2005) 'Brand switching in clothing as a manifestation of variety-seeking behavior', Advances in Consumer Research: Asia Pacific Region, vol. 6, pp. 79-85. Abstract
(2005) 'Managing corporate identity: an internal perspective', Journal of the Academy of Marketing Science, vol. 33, issue 2, Sage Publications, pp. 153-168. Abstract
(2004) 'Religious influences on shopping behaviour: an exploratory study', Journal of Marketing Management, vol. 20, issue 7-8, Westburn Publishers Ltd, pp. 683-712. Abstract
(2004) 'Relationship marketing and CRM: a financial services case study', Journal of Strategic Marketing, vol. 12, issue 2, Routledge, pp. 111-125. Abstract
(2003) 'Is 'culture' a justifiable variable for market segmentation? A cross-cultural example', Journal of Consumer Behaviour, vol. 2, issue 3, John Wiley & Sons, Ltd., pp. 269-286. Abstract
(2003) 'Marketing educators: addressing implementation in core courses', Journal of Strategic Marketing, vol. 11, issue 1, Routledge, pp. 3-13. Abstract
(2003) 'Diagnosing and treating segmentation barriers in business-to-business', Thexis, vol. 4, pp. 40-46.
(2002) 'Academic views on market segmentation', Marketing Intelligence and Planning, vol. 20, issue 2, Emerald Group Publishing Limited, pp. 113-119.
(2002) 'Segmentation analysis for industrial marketing: problems of integrating customer requirements into operations strategy', European Journal of Marketing, vol. 36, issue 1/2, Emerald Group Publishing Limited, pp. 231-251. Abstract
(2002) 'Marketing knowledge and the value of segmentation', Marketing Intelligence and Planning, vol. 20, issue 2, pp. 113-119. Abstract
(2001) 'Marketing planning: best practice', Marketing Review, vol. 2, issue 4, Westburn Publishers Ltd, pp. 441-460. Abstract
(2001) 'Rethinking the brand concept: new brand orientation', Corporate Communications: an international journal, vol. 6, issue 4, Emerald Group Publishing Limited, pp. 217-224. Abstract
(2001) 'Banks, customer relationship management and barriers to the segment of one', Journal of Financial Services Marketing, vol. 6, issue 1, Palgrave Macmillan, pp. 10-23.
(2001) 'The marketing planning experience: a UK and Portuguese comparison', Marketing Intelligence & Planning, vol. 19, issue 6, Emerald Group Publishing Limited, pp. 409-417.
(2001) 'New Millennium, new segments: moving towards the segment of one?', Journal of Strategic Marketing, vol. 9, issue 3, Routledge, pp. 193-213. Abstract
(2001) 'The application of a relationship marketing perspective in retail banking', Service Industries Journal, vol. 21, issue 1, Routledge, pp. 169-194. Abstract
(2001) 'A comparative study of marketing planning in Portugal and the UK', European Marketing Academy Conference, ERASMUS, Rotterdam, MayMarketing Intelligence and Planning, vol. 19, issue 6, pp. 409-417. Abstract
(2001) 'Market segmentation: diagnosing and overcoming the segmentation barriers', Industrial Marketing Management, vol. 30, issue 8, Elsevier, pp. 609-625.
(2001) 'Market segmentation: diagnosing and treating the barriers', Industrial Marketing Management, vol. 30, issue 8, pp. 609-625. Abstract
(2001) 'New survey medium: collecting marketing data with e-mail and the world wide web', Journal of Targeting, Measurement and Analysis for Marketing, vol. 10, issue 1, Palgrave Macmillan, pp. 17-25. Abstract
(2000) 'Further thoughts on the marketing trifid', Journal of Marketing Education, vol. 33, issue 3, SAGE Publications, pp. 214-224.
(2000) 'Pre-empting implementation barriers: foundations, processes and action - the need for internal relationships', Journal of Marketing Management, vol. 16, issue 5, Westburn Publishers Ltd, pp. 483-503.
(1999) 'Criteria which guide segmentation implementation', Journal of Strategic Marketing, vol. 7, issue 2, Routledge, pp. 107-130.
(1999) 'Internet stimulated thoughts on market segmentation', Journal of Targeting, Measurement and Analysis for Marketing, vol. 7, issue 3, Palgrave Macmillan, pp. 261-276.
(1998) 'Market segmentation: strategies for success', Marketing Intelligence and Planning, vol. 16, issue 7, Emerald Group Publishing Limited, pp. 394-406.
(1998) 'Prioritising target markets', Marketing Intelligence and Planning, vol. 16, issue 7, Emerald Group Publishing Limited, pp. 407-417.
(1998) 'Assessing the implementation of market segmentation in retail financial services', International Journal of Service Industry Management, vol. 9, issue 3, Emerald, pp. 266-285.
(1998) 'Implementing market segmentation strategies in personal banking: progress and problems', Services Industries Journal, vol. 18, issue 2, Routledge, pp. 45-63.
(1998) 'Key business dilemmas and the marketing remit in business-to-business marketing services', International Journal of Advertising, vol. 17, issue 3, Royal Swets & Zeitlinger, pp. 321-348.
(1997) 'A programme for implementing market segmentation', Journal of Business and Industrial Marketing, vol. 12, issue 1, Emerald Group Publishing Limited, pp. 51-65.
(1997) 'The EU marketing environment: pharmaceuticals and Japanese strategy', European Management Journal, vol. 15, issue 2, Elsevier, pp. 195-205.
(1997) 'How marketing planning builds internal networks', Long Range Planning, vol. 30, issue 1, Elsevier, pp. 53-63.
(1996) 'Competition, strategy, technology and people: the challenges facing PR', International Journal of Advertising, vol. 15, issue 2, WARC Publications, pp. 125-136.
(1996) 'The impact of the marketing environment on retailing in the Pacific rim: four case studies', International Journal of Retail and Distribution Management, vol. 24, issue 11, Emerald Group Publishing Limited Emerald Group Publishing Limited, pp. 16-29.
(1995) 'Questioning the reliability of market segmentation', Omega, vol. 23, issue 6, Elsevier, pp. 625-636.
(1995) 'Developing a decision tool for identifying operational and attractive segments', Journal of Strategic Marketing, vol. 3, Routledge, pp. 01/01/15.
(1995) 'How UK consulting firms market', Journal of Management Consulting, vol. 8, issue 4, pp. 01/12/17.
(1995) 'Understanding the level of marketing activity in the leisure sector', Service Industries Journal, vol. 15, issue 3, Routledge, pp. 257-275.
(1994) 'Modelling in new housing choice - an application', Omega, vol. 22, issue 6, Elsevier, pp. 589-600.
(1994) 'Retail store performance model: the impact of own-branch friendly fire', International Transactions in Operational Research, vol. 1, issue 4, Blackwell Publishing, pp. 479-487.
(1994) 'Pan-European advertising: think Europe - act local', International Journal of Advertising, vol. 13, issue 2, WARC Publications, pp. 125-136.
(1994) 'Segments sectors or just customers: the problems segmenting industrial markets', Industrial Marketing Management, vol. 23, issue 1, Elsevier, pp. 55-63.
(1993) 'Loglinear analysis in marketing', Journal of Targeting, Measurement and Analysis for Marketing, vol. 2, issue 2, Palgrave Macmillan, pp. 153-168.
(1993) 'Strategy and tactics: marketing leisure facilities', Services Industries Journal, vol. 13, issue 3, Routledge, pp. 110-124.
(1993) 'The strength of branding and positioning in services', International Journal of Service Industry Management, vol. 4, issue 1, Emerald Group Publishing Limited, pp. 25-35.
(1992) 'Broadening the appeal of new housing product portfolios: the role of segmentation', European Journal of Marketing, vol. 27, issue 7, Emerald Group Publishing Limited, pp. 01/05/16.
(1992) 'Satisfying installer needs in the UK market for car parts: can market segmentation help?', International Journal of Retail and Distribution Management, vol. 20, issue 3, Emerald Group Publishing Limited, pp. 20-26.
(1991) 'Targeting, segments and positioning', International Journal of Retail and Distribution Management, vol. 19, issue 3, Emerald Group Publishing Limited, pp. 04/10/10.
(2013) 'Marketing Essentials (2nd ed.)', Andover, Cengage (In Press), pp. 250.
(2012) 'Marketing: Concepts and Strategies (6th ed.)', London, Cengage, pp. 320. Abstract
(2009) 'Marketing essentials', London, Cengage Learning, pp. 250. Abstract
(2008) 'Market segmentation success: Making it happen', London, Routledge, pp. 187. Abstract
(2008) 'Marketing planning: A workbook for marketing managers', London, UK, Cengage Learning, pp. 227. Abstract
(2006) 'Marketing: instructors' resource manual, 5th edition', Boston, Houghton Mifflin, pp. 340.
(2005) 'Marketing: Concepts and Strategies. 5th Edition', Abingdon, UK, Houghton Mifflin, pp. 896. Abstract
(2005) 'Proceedings of SIG market segmentation research seminar', St.Gallen, Switzerland, Thexis. Abstract
(2004) 'Marketing briefs: a revision and study guide. 2nd edition', Oxford, UK, Butterworth-Heinemann, pp. 380. Abstract
(2003) 'The Marketing Planning Workbook', London, Thomson Learning.
(2001) 'Marketing briefs: a revision and study guide', Oxford, Butterworth-Heinemann, pp. 351. Abstract
(2001) 'The Market Segmentation Workbook (Russian Translation)', Moscow, Piter Press, pp. 219.
(2001) 'The Marketing Casebook: tutor's manual', London, Thomson, pp. 120.
(2001) 'The Marketing Planning Workbook (Russian Translation)', Moscow, Piter Press, pp. 225.
(2000) 'The Marketing Casebook: cases and concepts, 2nd edition', Thomson Learning, pp. 270.
(2000) 'Marketing: concepts and strategies, 4th edition', Houghton Mifflin.
(1998) 'The Marketing Planning Workbook', London, Thomson Learning.
(1997) 'Marketing: concepts and strategies, 3rd edition', Houghton Mifflin.
(1996) 'The Market Segmentation Workbook: target marketing for marketing managers', London, Thomson Learning, pp. 219.
(1996) 'The Marketing Planning Workbook', London, Thomson Learning, pp. 235.
(1994) 'Marketing: concepts and strategies, 2nd edition', Houghton Mifflin, pp. 726.
(1994) 'The Marketing Casebook: cases and concepts', London, Routledge, pp. 270.
(1991) 'Marketing: concepts and strategies', Houghton Mifflin.
(2012) 'Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty', Competitive Intelligence, Analysis and Strategy: Creating Organisational Agility, London, Routledge. Abstract
(2010) 'Democracy, surveillance and "knowing what's good for you": the private sector origins of profiling and the birth of 'citizen relationship management'', Surveillance and Democracy, Abingdon, Routledge.
(2010) 'Target segment strategy', Marketing Theory: a Student Text, London, Sage, pp. 237-260. Abstract
(2008) 'Illustrations of the internal management of corporate identity', Facets of Corporate Identity, Communication and Reputation, Abingdon, Routledge, pp. 66-80. Abstract
(2005) 'Editorial', Market Segmentation SIG Conference Proceedings, Switzerland, University of Gallen.
(2004) 'Barnado's shock advertising tactics', Chisnall, P (ed.) Marketing Research, Maidenhead, McGraw Hill, pp. 376-377.
(2004) 'Building the Redgrave brand', Chisnall, P (ed.) Marketing Research, Maidenhead, McGraw Hill, pp. 456-457.
(2003) 'Market segmentation: changes and challenges', Marketing Changes, London, International Thomson. Abstract
(2000) 'Market segmentation', Blois, K (ed.) The Oxford Marketing Text, Oxford University Press.
(1999) 'Competition, strategy, technology and people: the challenges facing PR', Fitzgerald, M and Arnott, D (eds) Marketing Communications Classics: an international collection of classic and contemporary papers, London, Thomson Learning.
(1999) 'Shaping tourism destination's image', Academy of Marketing Science Conference, Coral Gables, Florida.
(1998) 'The marketing trifid', Brownlee, D, Saren, M, Wensley, R and Whittington, R (eds) Rethinking Marketing, London, Sage Publications.
(1998) 'Policing the analysis, strategy, programmes process of effective marketing planning', 18th Strategic Management Society Conference, Orlando, Florida.
(1998) 'Researching market segmentation views on the Internet', Institute of Marketing Science Conference, Paris, INSEAD.
(1996) 'Assessing the implementation of market segmentation in the financial services sector', Baker, M (ed.) Marketing Educators' Group (MEG), Strathclyde.
(1994) 'Managing market segmentation: linking analysis, strategy and programmes', Bloemer, J, Lemmink, J and Kasper, H (eds) Marketing: its dynamics and challenges, Maastricht, University of Limburg, pp. 187-201.
(1994) 'Segmentation analysis for industrial markets: much ado about very little', Institute of Marketing Science Conference.
(1993) 'Research, rhetoric and reality: marketing's trifid', Brownlee, D, Saren, S, Wensley, R and Whittington, R (eds) Rethinking Marketing: new perspectives on the discipline and profession, Warwick, Warick Business School, pp. 24-35.
(1993) 'Store location modelling: assessing the impact of friendly fire', IFORS Conference, Lisbon.
(1992) 'Is it a segment, is it a sector, or are they just customers?', Institute of Marketing Science Conference, London Business School, London.
(1992) 'Marketing is communications: the use of marketing in the leisure sector', Whitelock, J (ed.) Marketing Educators' Group (MEG), Salford.
(1991) 'Reality or myth: do market segments exist?', World Marketing Congress, International Conference Series, vol. V, pp. 184-190.
(1989) 'The design of new housing product portfolios: how useful is traditional segmentation', Marketing Educators Group (MEG), Glasgow, pp. 100-114.
(1988) 'The impact of knowledge and feature preference on house design choice', Blois, K and Parkinson, S (eds) Innovative Marketing - A European Perspective, European Academy of Marketing Conference, Bradford.
(1987) 'Energy efficient house design: the analysis of customer choice', Marketing Educators Group (MEG).
(2012) 'Antecedents and consequences of impulsive buying: can impulsive buying be understood as dysfunctional emotion regulation?', Eighth International Conference on Emotions and Worklife: Emonet VIII, Helsinki. Abstract
(2012) 'Improving organisational responsiveness through CRM – strategy, system effectiveness and staff empowerment perspectives', 6th European Conference on Information Management and Evaluation (ECIME 2012), University College Cork, Ireland. Abstract
(2010) 'Evaluating market segmentation research priorities', Academy of Marketing Conference: Transformational Marketing, Coventry University. Abstract
(2010) 'Making surveillance messy: a conceptual discussion', Fourth Biannual Surveillance and Society/SSN Conference, City University, London, UK. Abstract
(2010) 'Transferring the ‘War on Terror’ to the private sector: practice perspective on organisational tensions', Strategic Management Society 30th Annual International Conference, Rome. Abstract
(2009) 'Conceptualising the Customer-perceived Value Model', INFORMS Marketing Science Conference, University of Michigan, US.
(2009) 'Exploring the Role of Acculturation on the Way Indians Living in the UK Approach the Process of Unravelling the Reasons Behind Brand Choice', Proceedings of the Academy of Marketing Conference, July, Leeds.
(2009) 'Segmenting the Energy Market: Problems and Successes', Proceedings of the Academy of Marketing Conference, July, Leeds.
(2009) 'Thoughts on conceptualising customer perceived value', Proceedings of the Academy of Marketing Conference, July, Leeds.
(2009) 'Understanding the scope of marketing practice', Proceedings of the Academy of Marketing Conference, July, Leeds..
(2008) 'Democracy, paternalism and knowing what's good for you: the private sector origins of profiling and the birth of 'Citizen Relationship Management'', Surveillance and Democracy: An International Workshop, The University of Rethymnon, Crete.
(2008) 'Managing marketing planning: before, during and after', Proceedings of the Academy of Marketing Conference, Aberdeen.
(2008) 'Managing marketing planning: problems before, during and after the planning period', British Academy of Management Conference, Harrogate.
(2008) 'Progress in customer relationship management adoption: a cross-sector study of financial services, professional services and the government/public sector', Proceedings of the British Academy of Management Conference, Harrogate.
(2007) 'The conceptualisation of marketing practice: developing an holistic scale', European Marketing Academy Conference, Reykjavik, Iceland, 22-25 May.
(2007) 'Determinants of cyberbanking adoption: a qualitative study of Taiwanese businesses', Academy of Marketing Conference, Kingston, July.
(2007) 'Smoking prevention in adolescents: the efficacy and ethics of fear-based messages', European Marketing Academy Conference, Reykjavik, Iceland, 22-25 May.
(2006) 'Antecedents and consequences of consumer online trust', 40th Academy of Marketing Conference, London, 4-7 July.
(2006) 'Antecedents and consequences of the flow experience in the online retail environment', 35th European Marketing Academy Conference, Athens, 23-26 May.
(2006) 'Cultural differences in the effectiveness of cigarette on-pack health messages', Proceedings of the European Marketing Academy Conference, Athens, May.
(2006) 'Understanding adolescent beliefs and intention to smoke: the effect of antismoking information', Advances in Consumer Research Conference, Sydney, July.
(2005) 'Antecedents and consequences of consumer involvement with clothes', European Marketing Academy Conference, Bocconi Univeristy, Milan.
(2005) 'Consumers' experience in the online shopping environment: an environmental psychology approach', 39th Academy of Marketing Conference, Dublin Institute of Technology, Dublin, 5-8 July.
(2005) 'Does price matter? How price influences online consumer decision making', Academy of Marketing Conference, Dublin Institute of Technology, Dublin.
(2004) 'The impact of the shopping channel in the purchase of clothing', Academy of Marketing Conference, University of Gloucester, July.
(2004) 'The internet as a preferred shopping channel: the relative impact of on-line trust', European Marketing Academy Conference, University of Murcia, Spain, May.
(2004) 'A proposed model for consumers' experience in the online shopping environment: an experimental psychology approach', 38th Academy of Marketing Conference, University of Gloucester, 6-9 July.
(2004) 'The resource-based and dynamic capability views as a foundation for a market segmentation theory', Academy of Marketing Conference, Cheltenham, UK. Abstract
(2004) 'The way forward for market segmentation research', Academy of Marketing Conference, University of Gloucester, July.
(2003) 'Brand switching and variety seeking behaviour in the clothing market', Academy of Marketing Conference, University of Aston, July.
(2003) 'Corporate identity management: the construct domain and business antecedents', European Marketing Academy Conference, University of Strathclyde, May.
(2003) 'Developing a measure of customer relationship management', Academy of Marketing Conference, University of Aston, July.
(2003) 'Managing marketing planning delivery in businesses having adopted the marketing concept', Academy of Marketing Conference.
(2003) 'A research agenda for market segmentation', Academy of Marketing Conference, University of Aston, July.
(2002) 'Corporate identity management: the construct, some business antecedents and outcomes', 11th Annual Frontiers in Services Conference, Maastricht, June.
(2002) 'Definitions of the corporate identity construct', European Marketing Academy Conference, Braga, May.
(2002) 'Religious influences on consumer behaviour', British Academy of Management Conference, Middlesex Business School, September.
(2002) 'Religious influences on consumer information acquisition', CRAWS Workshop, Manchester School of Management, Manchester, April.
(2001) 'Market segmentation: assessing the links between marketing knowledge and organisational performance', Institute of Marketing Science Conference, Wiesbaden.
(2001) 'Marketing educators' expanding agenda', British Academy of Management Conference, Cardiff Business School, September.
(2000) 'Academic views on segmentation', British Academy of Management, University of Edinburgh, September.
(2000) 'Extending the brand concept: a reflection', Conference on Corporate Identity, Copenhagen Business School, May.
(2000) 'Overcoming implementation impediments through internal relationships', British Academy of Management Conference, University of Edinburgh, September.
(2000) 'Perspective, status and planning of marketing activities in Portuguese firms: a comparative study with the UK', 27th world Marketing Congress, New Delhi, January.
(2000) 'Seminario Marketing Estrategico e Planeamento', Universidade do Minho, Porto, February.
(1997) 'Marketing and marketing planning: still barriers to overcome', European Marketing Academy Conference, Warwick Business School, Warwick.
(1997) 'Marketing in business-to-business marketing services', British Academy of Management Conference, London Business School, London.
(1990) 'Bringing a marketing perspective to supply chain management', Marketing Educators' Group Conference, Oxford.
(1990) 'Market segmentation: milestone or millstone', Institute of Marketing Science Conference, Urbana, USA.
(2006) 'Dove's new beauty', issue 22/06/10, Blog for the OpenLearn.
(2006) 'Fake football shirts', issue 31/03/10, Blog for the BBC's The Money Programme.
(2005) 'Checks and chavs', issue 20/10/10, Blog for the BBC's The Money Programme.
(2005) 'Is Coke losing its fizz?', issue 18/11/10, Blog for the BBC's The Money Programme.
(2002) 'Corporate identity management: defining the construct', Warwick Business School Research Papers, issue 350, pp. 36.
(1996) 'Assessing the implementation of market segmentation in the financial services sector', Warwick Business School Research Papers, issue 215.
(1996) 'Implementing market segmentation strategies in UK personal financial services: problems and progress', Warwick Business School Research Papers, issue 203.
(1996) 'Revisiting marketing's trifid: a model of research, rhetoric and reality', Marketing Educators' Group Conference (MEG).
(1990) 'UK auto spare aftermarket segmentation', ESPRIT II: CMSO Project No. 2277, Working Paper, issue 20.
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