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Vandana Tripathi

Research student

Biography

Vandana graduated with a first class in Business Information Technology from Staffordshire University. She then worked as a multimedia and software developer before completing a masters degree in International Business at Coventry University. Drawing on her experience of working for an international NGO HomeNet, created by SEWA (Self Employed Women’s Association) in Ahmedabad, India for international representation on women’s issues, she is now seeking to expand her understanding of approaches to business encompassing more than profit maximisation.

Current research

Reconceptualising value: defining, measuring and managing social value creation by business enterprises

Modern capitalism with its emphasis almost exclusively on profit maximisation has become detached from a wider moral base. The current global economic crisis, has heightened the need for wealth producing organisations to maintain profitability but to become once again deeply rooted in social values. A vibrant and exciting plethora of approaches and ideas is beginning to surface at a time when there is increasing recognition in business thinking that the existing Neoliberal paradigm has lost its way. Concerns have also started to be expressed by people who have previously been centrally involved in the current Neoliberal capitalist system.


The research will examine ways in which businesses can adopt approaches stemming from the moral systems of cultures and religions around the world and to explore new conceptions of value, focussed more closely on social and human development.

Supervisors