Skip to content
Home

Biblio Publications

Found 2 results

2008
Dibb, S, Simkin, L, Wilson, DC  (2008)  'Diagnosing and treating operational and implementation barriers in synoptic marketing planning', Industrial Marketing Management, vol. 37, issue 5, pp. 539-553. Abstract
2001
Dibb, S  (2001)  'Marketing planning: best practice', Marketing Review, vol. 2, issue 4, Westburn Publishers Ltd, pp. 441-460. Abstract