Breakfast Briefing: Aligning for Advantage - Competitive Strategies for the Political and Social Arenas
Professor Thomas Lawton, The Open University Business School
Now in 2013, while we are still in recession, the public sector including the NHS has to become increasingly competitive and responsive to market conditions. Equally, the private sector is increasingly subject to “non-market” forces. “Non-market” strategy considers how managers anticipate, preempt and respond to actors, influences and actions emanating from the cultural, social, political and regulatory arenas.
In this fascinating breakfast briefing, Professor Thomas Lawton will argue that the most successful organisations, regardless of the sector in which they operate, will align market and non-market strategy to achieve and sustain competitive advantage.
Drawing on real-world cases, Thomas will further argue that “public engagement” as a successful business strategy is not new; and he will offer templates and approaches that have worked in the past to the leaders and managers in today’s audience.
Event details
Start date: 24 September, 2013 at 08:30
End date: 24 September, 2013 at 10:00
Location: The Open University, Walton Hall, Milton Keynes, MK7 6AA
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