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Business Network Breakfast Briefing: Sport as the Local Economic Game Changer

Note: This event has already taken place and cannot be booked.

 

 

 

Sport as the Local Economic Game Changer
Presented by Dr Leslie Budd, Reader in Social Enterprise, The Open University Business School

The great fanfare that greeted the awarding of the 2012 Olympics has given way to a few siren voices about the limited socio-economic legacy of this global event. Yet, identifying and measuring the socio-economic benefits from sport is complex and often not immediate. This occurs for a number of reasons, including:

  • The complex interactions between infrastructure, events, local participation and spillovers between different economic sectors; and how this may be assessed;
  • A tendency to investigate direct monetary benefits using a framework that underestimates the overall socio-economic contribution of sports;
  • The stress on a hierarchy of large international events and national centres of excellence tends to assume a trickle-down contribution, especially in regard to increased participation.
  • A tendency to focus on structure (infrastructure events, centres) rather than agency (transformation of localities through increased sports value-added; participation; social inclusion of marginal communities and enhanced overall community socio-economic well-being).

With the awarding of Milton Keynes as a venue for the 2015 Rugby World Cup these challenges now face the UK’s fastest growing sub-region. But where there are challenges there are opportunities, so that incorporating sport as a central component into an economic development strategy is crucial for the Milton Keynes City-Region.

This presentation addresses these issues in the context of the economic impact of sport based upon a study funded by the Higher Education Innovation Fund, through the Open University. The approach adopted is a comprehensive one that links the capacities and capabilities of this dynamic sub-region by demonstrating how sport can be the local economic game changer.  

Joining this briefing is John Cove, a Director from the area’s largest professional football team, the MK Dons.   John is also Chief Executive of Milton Keynes Dons FC Sport and Education Trust (SET) - which develops and delivers Education, Health, Inclusion and Sporting projects to the whole of the local community.

Breakfast will be provided for attendees from 08:00. If you wish to attend, please register online.

Should you have any questions, please email: OU-Business-Network.

Speakers

Dr Leslie Budd Reader in Social Enterprise, The Open University Business School
 

 

 

 

 

 

John Cove Chief Executive of Milton Keynes Dons FC Sport and Education Trust

 

 

 

 

 

Dr Andrew Lindridge, Senior Lecturer in Marketing and Academic Lead for the OU Business Network

 


 


 

Event details

Note: This event has already taken place and cannot be booked.

Start date: 29 January, 2014 at 08:00
End date: 29 January, 2014 at 10:00

Location: The Open University, Walton Hall, Milton Keynes, MK7 6AA

Contact details

Email: OU-Business-Network@open.ac.uk