International Tobacco Control Policy - Four Country Survey

Led by: Professor Mike Cummings (Hollings Cancer Center,Medical University of South Carolina, USA)

Open University Business School contact: Dr Fiona Harris

Background

Faculty from the Institute for Social Marketing (Stirling University) and ISM-Open (Open University) form part of the UK team working with an international collaboration of researchers on the International Tobacco Control Policy – Four Country Survey.

This project is funded via the University of Waterloo, Canada.

Aims and objectives

The purpose of the project is to evaluate the psychosocial and behavioural effects of national-level tobacco control policies. The study focuses not only on whether a given policy has its desired effect, but also on how and why those policy effects are achieved.

Methods

The research involves an annual survey of over 8,000 adult smokers throughout four countries: Canada, the United States, the United Kingdom and Australia. The International Tobacco Control Policy Evaluation Survey (ITCPES) uses best practices in evaluation research to build the evidence base for the World Health Organisation’s Framework Convention on Tobacco Control and other future tobacco control policies.

Research team

• Professor Ron Borland (Cancer Council Victoria, Australia)
• Professor Mike Cummings (Hollings Cancer Center,Medical University of South Carolina, USA)
• Professor Geoff Fong (University of Waterloo, Canada)
• Professor Gerard Hastings (The Open University Business School)
• Professor Ann McNeill (University of Nottingham)

Publications

Research centre: Responsibility and Regulation (R&R)