The strength of branding and positioning in services
| Publication Type | Journal Article |
| Year of Publication | 1993 |
| Authors | Dibb S, Simkin L |
| Journal | International Journal of Service Industry Management |
| Volume | 4 |
| Issue | 1 |
| Pagination | 25-35 |
| ISBN Number | 9564233 |
| Refereed Designation | Refereed |
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