Managing market segmentation: linking analysis, strategy and programmes
| Publication Type | Book Chapter |
| Year of Publication | 1994 |
| Authors | Dibb S, Simkin L |
| Book Title | Bloemer, J, Lemmink, J and Kasper, H (eds) Marketing: its dynamics and challenges |
| Pagination | 187-201 |
| Publisher | University of Limburg |
| City | Maastricht |
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