On-line banking: Strategic and management challenges
| Publication Type | Journal Article |
| Year of Publication | 1997 |
| Authors | Daniel EM, Storey C |
| Journal | Long Range Planning |
| Volume | 30 |
| Issue | 6 |
| Pagination | 890-898 |
| Date Published | 12/1997 |
| ISBN Number | 0024-6301 |
| URL | http://oro.open.ac.uk/15958/ |
| Refereed Designation | Refereed |
Abstract
On-line or electronic delivery is the newest delivery channel to be offered by the retail banks, and there is wide agreement in the industry that this channel will have a significant impact. This article identifies the approaches being adopted by UK retail banks and the strategies underlying those approaches. The management problems and concerns in implementing these services are identified and discussed.
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