A programme for implementing market segmentation
| Publication Type | Journal Article |
| Year of Publication | 1997 |
| Authors | Dibb S, Simkin L |
| Journal | Journal of Business and Industrial Marketing |
| Volume | 12 |
| Issue | 1 |
| Pagination | 51-65 |
| Date Published | 04/1997 |
| ISBN Number | 8858624 |
| Refereed Designation | Refereed |
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