Key business dilemmas and the marketing remit in business-to-business marketing services
| Publication Type | Journal Article |
| Year of Publication | 1998 |
| Authors | Simkin L, Dibb S |
| Journal | International Journal of Advertising |
| Volume | 17 |
| Issue | 3 |
| Pagination | 321-348 |
| ISBN Number | 2650487 |
| Refereed Designation | Refereed |
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