Competition, strategy, technology and people: the challenges facing PR
| Publication Type | Book Chapter |
| Year of Publication | 1999 |
| Authors | Dibb S, Simkin L, Vancini A |
| Book Title | Fitzgerald, M and Arnott, D (eds) Marketing Communications Classics: an international collection of classic and contemporary papers |
| Publisher | Thomson Learning |
| City | London |
| ISBN Number | 1861525079 |
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