Pre-empting implementation barriers: foundations, processes and action - the need for internal relationships
| Publication Type | Journal Article |
| Year of Publication | 2000 |
| Authors | Dibb S, Simkin L |
| Journal | Journal of Marketing Management |
| Volume | 16 |
| Issue | 5 |
| Pagination | 483-503 |
| ISBN Number | 0267257X |
| Refereed Designation | Refereed |
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