On-line customer transaction: a journey from close connective relationships to anonymous transactional relationships?
| Publication Type | Conference Paper |
| Year of Publication | 2001 |
| Authors | Ellis-Chadwick F, McHardy P, Wiesehofer H |
| Conference Name | A Marketing Odyssey, AM2001, Cardiff, July |
| Refereed Designation | Refereed |
Research student testimonials
Follow us on:
