Market segmentation: diagnosing and overcoming the segmentation barriers
| Publication Type | Journal Article |
| Year of Publication | 2001 |
| Authors | Dibb S, Simkin L |
| Journal | Industrial Marketing Management |
| Volume | 30 |
| Issue | 8 |
| Pagination | 609-625 |
| ISBN Number | 0019-8501 |
| Refereed Designation | Refereed |
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