Customer relationship management systems: implementation risks and relationship dynamics
| Publication Type | Journal Article |
| Year of Publication | 2002 |
| Authors | Corner I, Hinton MC |
| Journal | Qualitative Market Research: An International Journal |
| Volume | 5 |
| Issue | 4 |
| Pagination | 239-251 |
| ISBN Number | 13522752 |
| Refereed Designation | Refereed |
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