Online customer relationship mangement: a cross-country investigation
| Publication Type | Conference Paper |
| Year of Publication | 2002 |
| Authors | Ellis-Chadwick F, McHardy P, Wiesehofer H |
| Conference Name | Marketing in a Changing World: Scope, Opportunities and Challenges, Farhangmehr, M (ed.), Barbosa and Xavier, 28th EMAC Conference, University of Minhol, Braga, Portugal |
| ISBN Number | 972-8755-00-7 |
| Refereed Designation | Refereed |
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