Understanding international strategy in the professional service industry: the case of the international marketing communications sector
| Publication Type | Book Chapter |
| Year of Publication | 2002 |
| Authors | Boojihawon RDK, Young S |
| Secondary Authors | McDonald F, Tüselmann H-J, Wheeler C |
| Book Title | International Business: Adjusting to New Challenges and Opportunities |
| Series Title | Academy of International Business Series |
| Pagination | 166-180 |
| Publisher | Palgrave Publishing |
| City | Basingstoke, UK |
| URL | http://oro.open.ac.uk/1777/ |
| Refereed Designation | Refereed |
Abstract
Published in association with the UK Chapter of the Academy of International Business (AIB), this ninth volume in the AIB series focuses on the new challenges and developments in the field of international business. The book successfully brings together an integrated set of research concepts and results to present some contrasting views about how international business is adjusting to the challenges and opportunities that the 21st century presents.
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