The Business environment for eCommerce

Abstract

KEY LEARNING POINTS After completing this chapter you will have an understanding of: ■ The similarities and differences between e-Commerce and traditional business practices ■ Various e-Commerce models ■ The history and basic technology behind the Internet and World Wide Web ■ The extent to which business transactions are Internet-based ■ The importance of potential barriers to the growth of e-Commerce. ORDERED LIST OF SUB TOPICS ■ Definitions and models ■ The technical environment for e-Commerce ■ Trust and governance: who governs the Internet? ■ Measuring e-Commerce ■ Drivers and barriers for e-Commerce take-up • Drivers • Barriers ■ e-Commerce policy ■ New business models? • Problems of valuing companies • Defining frameworks and models ■ Conclusion