Marketing a city: Glasgow, city of architecture and design
| Publication Type | Journal Article |
| Year of Publication | 2004 |
| Authors | Daskou S, Thom C, Boojihawon RDK |
| Journal | Business Economics Society International Conference, San FranciscoGlobal Business and Economics Review |
| Volume | 6 |
| Issue | 1 |
| Pagination | 22-37 |
| ISBN Number | 1097-4954 |
| Keywords | architecture; city identity; corporate identity management; corporate image management; design; Glasgow; place marketing; promotional strategies. |
| URL | http://oro.open.ac.uk/9345/ |
| Refereed Designation | Refereed |
Abstract
The current study is an attempt to explore the identity of Glasgow (UK) as a city of Architecture and Design. The study applies the methodology of the ACID test of Corporate Identity Management in a qualitative investigation of 4 different samples of informants (residents of the city, governmental and Heritage Organisations, as well as industry experts such as architects and designers). The study identified differences in the perceptions of the four samples used about the city's identity. The study contributes with recommendations for reviewing the City Plan by considering the value of corporate image management and place marketing literature.
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