Is reduction of a consumer's perceived risk a valid primary objective in online marketing strategy?
| Publication Type | Conference Paper |
| Year of Publication | 2005 |
| Authors | Ellis-Chadwick F, Doherty NF |
| Conference Name | Marketing: Building Business, Shaping Society, Ui Ghallachoir, K (ed.), Dublin Institute of Technology, Academy of Marketing, Dublin, July |
| Refereed Designation | Refereed |
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