Assessing the impact of the UK tobacco marketing ban: findings from the ITC Four-Country Survey
| Publication Type | Conference Paper |
| Year of Publication | 2006 |
| Authors | Hassan LM, Harris FJ, Mackintosh AM, Hastings G, Borland R, Fong GT, Hammond D, Cummings MK, McNeill A |
| Conference Name | 13th World Conference on Tobacco or Health |
| Conference Location | Washington DC |
| URL | http://oro.open.ac.uk/27629/ |
| Refereed Designation | Refereed |
Abstract
A comprehensive ban on tobacco marketing came into effect in the UK in February 2003. This study examines tobacco marketing awareness across four countries with differing levels of regulation and examines the impact on smokers' awareness of tobacco marketing when this ban was introduced in the UK.
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