International entrepreneurship strategy and managing network dynamics: SMEs in the UK advertising sector

Abstract

About the book: This thirteenth volume of the Academy of International Business series reflects the complexity of challenges faced by managers in today's global economy and the richness of the academic field of international business. It is novel in the range of issues it brings together with a number of chapters on two important contemporary themes in international business: the internationalization of services and doing business in China. The book concludes with the collective thoughts of several prominent international business scholars on new directions for international business scholarship.