Are you sending the right message? An emprical study of the communication goals of retail email marketing campaigns?
| Publication Type | Conference Paper |
| Year of Publication | 2008 |
| Authors | Ellis-Chadwick F, Doherty NF |
| Conference Name | 15th Recent Advances in Retailing and Services Science Conference, The European Institute of Retailing and Services Science, Zagreb, Croatia |
| Refereed Designation | Refereed |
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