Illustrations of the internal management of corporate identity
| Publication Type | Book Chapter |
| Year of Publication | 2008 |
| Authors | Simoes C, Dibb S |
| Secondary Authors | Melewar TC |
| Book Title | Facets of Corporate Identity, Communication and Reputation |
| Pagination | 66-80 |
| Publisher | Routledge |
| City | Abingdon |
| Keywords | corporate identity; reputation |
| URL | http://oro.open.ac.uk/18389/ |
| Refereed Designation | Refereed |
Abstract
This chapter examines the internal management of corporate identity. Identity can be defined as a mix of elements which distinguish one person or entity from another. Organizations have an identity in the sense that each has particular traits or features that make up its uniqueness.
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