| Publication Type | Journal Article |
| Year of Publication | 2008 |
| Authors | Grant IC, Hastings G, Mackintosh AM, Eadie D, Hassan LM |
| Journal | International Journal of Nonprofit and Voluntary Sector Marketing |
| Volume | 13 |
| Issue | 3 |
| Pagination | 275-285 |
| Refereed Designation | Refereed |