Market segmentation success: Making it happen
| Publication Type | Book |
| Year of Publication | 2008 |
| Authors | Dibb S, Simkin L |
| Number of Pages | 187 |
| Publisher | Routledge |
| City | London |
| URL | http://oro.open.ac.uk/18391/ |
| Refereed Designation | Refereed |
Abstract
This book builds on the authors' extensive research and practical experience in relation market segmentation to bring together a definitive explanation on making segmentation success a reality.
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